SHAFLA
SHAFLA — чайный бренд, который превращает ритуал питья чая в визуальный опыт. Цель ребрендинга: создать модульную айдентику, объединённую философией растворения — как лепесток лотоса, опускающийся в воду, создаёт узор, так и логотип‑буквы превращаются в формы, которые живут на упаковке, носителях и пространстве.
Ребрендинг глазами AI
Minimalist tea packaging design for SHAFLA. Matte surfaces in black and deep blue with violet and white typographic prints. Logo wraps around the cylindrical tea box. Additional abstract lotus-inspired forms float around the layout. Zen-modern design with calm presence. Tactile textures, soft shadows, visual silence
Minimalist storefront for the tea brand SHAFLA. Large matte glass window with surreal typographic logo in soft violet (
BFAEE0). Inside: clean wooden shelves holding black (
1A1A1A) and off-white (F5F4EE) cylindrical tea jars with modular letterforms. Floor: concrete (
D6D6D6) with soft texture. Accent lighting casts long shadows on the wall behind. A single bonsai tree placed on a raised podium near the center. Exterior wall color: deep blue-gray (#304466), door handle in brushed steel. Style: zen brutalism, poetic retail minimalism, soft surreal geometry. Mood: silence, form, ritual.Minimalist storefront for the tea brand SHAFLA. Large matte glass window with surreal typographic logo in soft violet (
BFAEE0). Inside: clean wooden shelves holding black (
1A1A1A) and off-white (F5F4EE) cylindrical tea jars with modular letterforms. Floor: concrete (
D6D6D6) with soft texture. Accent lighting casts long shadows on the wall behind. A single bonsai tree placed on a raised podium near the center. Exterior wall color: deep blue-gray (#304466), door handle in brushed steel. Style: zen brutalism, poetic retail minimalism, soft surreal geometry. Mood: silence, form, ritual.Rigid mailer box for tea orders. Base: soft black cardboard (
1C1C1C) with blind embossed SHAFLA logo. Top-right corner features petal-shaped stamp mark in cold violet ink (
A99DCF). Side has small Japanese text «手作りのお茶» in matte white (F1F1F1). Background: concrete tabletop (
CCC9C3), diffused morning light, editorial still life style. Style: minimalist shipping design, silent luxury, tactile material focus.
Small zine or notebook branded by SHAFLA, lying open on a table. Front cover shows abstract logo in embossed black (
1A1A1A) on textured violet paper (
BFAEE0). Inside spread: layout of modular letters and poetic phrases. Visible staple spine, rough paper edges. Background: kraft paper sheet, ceramic cup, overhead light. Style: brand storytelling, art object print design, type as meditation.Matte ceramic tea jar for «SHAFLA», designed in surreal typographic style. Color: charcoal black base (
1A1A1A) with soft violet print (
BFAEE0). Letters resemble petal shapes, curved and modular. Include subtle lotus illustration in translucent white (#F3F3F3), printed in negative space. Japanese word «静けさ» (silence) engraved on the lid in muted blue (#6A8FBF). Background: crumpled rice paper surface (#F5F4EE), soft side lighting, calm shadow play. Style: typographic surrealism, zen minimalism, premium handcrafted look.SHAFLA logo applied to foggy mirror glass using transparent vinyl in soft violet (
BFAEE0). Condensation and blurred light give the type a dreamlike distortion. Reflected in the mirror — minimalist tea set on shelf. Background: muted stone tiles (
999A9F), soft cold light. Style: conceptual identity, emotional space design, poetic branding.
Natural linen tote bag hanging on a raw wooden peg wall. Printed with SHAFLA’s surreal petal-like logo in deep violet ink (
