AGAIN
Первоначальный проект
TRAG — бренд стильных сумок и аксессуаров из переработанных материалов. Создаёт современный дизайн сумок и аксессуаров из резины и пластика, которым подарена вторая жизнь. Бренд поддерживает идею разумного потребления.
Ребрендинг, сделанный с помощью ИИ
В процессе создания проекта я использовала такие нейросети как: Qwen, Reve, Krea, ChatGBT.
Айдентика
ChatGBT /Promt: Generate a unique and memorable brand name for a line of bags and accessories made from recycled materials. The name should be original, short, modern, and stylish, easy to read and remember. It should convey the idea of upcycling, giving new life to materials, and conscious consumption.
Develop a full brand concept for this project, including brand personality, target audience, and visual vibe.
AGAIN — это не просто бренд сумок, это новая жизнь для привычных вещей. Бренд создаёт стильные сумки и аксессуары из переработанной резины и пластика, превращая материалы с историей в уникальные стильные решения.
Для генерации логотипа я использовала Reve, использовав данное изображение в качестве стиля. С помощью сайта whatfontis нашла шрифты.
Reve /Promt: Create a modern and minimalist logo for the bag brand 'AGAIN' on a black background. Use the reference images for style inspiration and generate an amorphous, flowing shape above the brand name. Slightly modify or distort the shape to make it unique, while keeping the overall style similar to the reference. Below the shape, include the brand name 'AGAIN' in a clean, contemporary font. The logo should convey the brand’s character—bold, modern, and sustainable—while reflecting the texture or form of rubber and recycled materials. Ensure the design remains simple, stylish, and easily recognizable.
Reve / Promt: Select colors for the recycled rubber bag brand AGAIN, so that the palette looks modern, fashionable, and at the same time organically reflects the materials and sustainability.
Через Adobe Color я определила цвета.
Reve /Promt: Generate a modern stationery set for the recycled rubber bag brand AGAIN, including envelope, business cards, and letterhead. Use the attached logo (first image) in 1C1C1C. Incorporate smooth, amorphous shapes inspired by the logo throughout the design. Envelope color: D95D39. Cards color: #8B6D5C. Letterhead background: white. Include subtle flowing shapes from the logo on all items. Ensure a clean, modern, premium, and fashion-forward aesthetic that reflects the brand’s character: sustainable, bold, contemporary, and stylish. Maintain visual cohesion and practical layout suitable for professional stationery, while keeping a minimal and sophisticated design approach.
Reve /Promt: Generate 3 posters, each 600×900 mm, for the recycled rubber bag brand AGAIN and display them on a white wall. Use the attached logo (first image) and incorporate smooth, amorphous shapes and flowing lines inspired by the style in the third image. Color palette: 1C1C1C, D95D39, 8B6D5C, 4A4A4A, #F5F5F5. Include bold headings and stylish subheadings on each poster. Ensure the posters convey a fashion-forward, premium, modern, and sustainable identity, reflecting the brand’s character: bold, contemporary, and stylish. Maintain visual cohesion across all elements, keeping the composition clean, sophisticated, and consistent with the brand’s stationery and design language.
Продукт
Reve /Promt: Generate a professional product photo of a recycled rubber bag for the brand AGAIN on a black background. The bag should have an unusual, amorphous shape inspired by organic, flowing forms. Use the brand’s color palette: 1C1C1C, D95D39, 8B6D5C, 4A4A4A, #F5F5F5. Place the AGAIN logo (photo 1) small and embossed on the bag. Ensure the lighting highlights the texture and material of the recycled rubber, giving a realistic, premium, and modern product look. The composition should feel professional, minimal, and fashion-forward, showcasing the bag as a unique designer piece.
Reve /Promt: Create three stylish and modern Key Visuals for a luxury handbag brand. Combine multiple images of handbags into each composition, maintaining a cohesive and elegant layout. Use the brand’s identity elements, including the logo, graphical accents, and the brand’s font. Apply the brand color palette: 1C1C1C, D95D39, 8B6D5C, 4A4A4A, #F5F5F5. Each Key Visual should feel premium, sophisticated, and visually striking, suitable for digital and print advertising. Include space for tagline or promotional text while keeping the focus on the handbags. Ensure a clean and high-fashion aesthetic, with harmonious integration of geometric and graphic elements from the brand identity.
Reve /Promt: Create a luxury packaging set for a high-end handbag brand called AGAIN. The scene should include a minimalist rectangular box and a matching shopping bag, both designed in the brand’s signature colors: 1C1C1C, D95D39, 8B6D5C, 4A4A4A, and #F5F5F5. The materials should look premium, with slightly grainy, realistic textures — similar to professional 3D render quality (soft-touch matte surfaces, fine details, and natural shadows). Add the AGAIN logo in a subtle, elegant way — embossed, printed, or in glossy plastic with gentle lighting. The overall composition should be clean, stylish, and modern, photographed in a soft studio environment with balanced warm light. Emphasize minimalist elegance, tactile quality, and refined luxury.»
Reve /Promt: Create three stylish and modern Key Visuals for a luxury handbag brand. Combine multiple images of handbags into each composition, maintaining a cohesive and elegant layout. Use the brand’s identity elements, including the logo, graphical accents, and the brand’s font.
Магазин
Krea /Promt: Create a minimalist interior space of a handbag store in one unified shade of orange. The environment should have soft, pleasant lighting — warm but not too bright — and appear in high-quality studio photography style. The space should feel elegant, modern, and clean, with shelves displaying handbags neatly arranged around the room. The handbags are from the provided images. Maintain a refined and balanced color palette, where the orange tone dominates the walls, floor, and display elements, creating a harmonious and stylish atmosphere suitable for a luxury boutique.
Reve /Promt: Create a minimalist interior of a luxury handbag boutique in one refined shade of orange. The space should feature clean modern architecture, soft warm lighting (pleasant but not too bright), and high-end studio photography quality. Add detailed, slightly grainy textures to walls, floor, and display surfaces — similar to a professional 3D render with subtle material depth and realism.
Reve /Promt: Create a realistic storefront display image in a minimalist and elegant style. The display should feature several handbags placed on modern pedestal stands of various geometric shapes (cylinders, cubes, rectangles). The pedestals are matte gray with a slightly grainy texture. Use the brand color palette: 1C1C1C, 8B6D5C, 4A4A4A, #F5F5F5 for background and lighting accents.
Нейросети
ChatGBT (помощь в написании промтов); Krea (генирация изображений); Reve (генирация изображений); X-Design (улучшение качества фото).
