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оригинальное изображение героя

Бренд плюшевой игрушки «CHICHI TOY»

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«Все без ума от телевизионного героя Чичи-пупса — он захватил всех своим обаянием и комичностью. Каждый ребенок хочет себе игрушечного Чичи-пупсика»

Чичи-пупс — оригинальный персонаж одноименного короткометражного мультфильма. В рамках генеративного проекта было решено создать бренд плюшевой игрушки «CHICHI TOY» разных размеров — от крупных экземпляров до декоративных подвесок на сумки.

В первую очередь я показала ChatGPT что я имею ввиду под CHICHI, прикрепив рисунки и 3D изображения героя и написав текстовое описание: «A plush toy named CHICHI, designed as fluffy cartoon rabbits with round brown bodies, big expressive eyes, and pink mouths with two large front teeth». В дальнейшем во всех промтах я писала нарицательное CHICHI. Цвета для бренда я использовала исходя из палитры персонажа — коричневый, бежевый и розовый. Также к каноничному коричневому ЧИЧИ были добавлены розовый ЧИЧИ и бежевый ЧИЧИ.

Для генерации логотипа использовалась Krea.ai.

Для генерации всех изображений использовался ChatGPT.

Для генерации промтов необходимого изображения использовался ChatGPT.

Логотип

Original size 1851x551

Логотип бренда игрушек «CHICHI»

Generate a logo for a toy brand called «CHICHI» in a Korean style with pleasant pastel colors, accented with brown, begie and pink fur texture.

Упаковка

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Упаковка мягкой игрушки

1. A product packaging design for CHICHI TOYS, featuring a plush bunny toy named Brown Chi in a soft pastel-colored box. The design includes a display window showing the toy’s big cartoon eyes, brown fur, and pink mouth with two large front teeth. The box has a playful and cute aesthetic with fuzzy lettering for the «chichi» logo, pink and brown star decorations, and an illustrated version of the bunny character sitting on a brown block. The text «BROWN CHI» and «medium size» appear at the bottom in friendly, rounded fonts, emphasizing a fun, cozy, and collectible toy brand identity.

2. A cute, pastel-colored packaging box design for CHICHI TOYS, featuring the character Brown Chi. The box layout includes multiple panels with illustrations, text, and decorative stars. The front panel displays the fuzzy «chichi» logo, a window cutout, and the text «HUG ME HAPPY» along with the label «Brown Chi — medium size.» Generate the back of the packaging. A cute vertical packaging design for CHICHI TOYS featuring three 2D cartoon bunny characters named Brown Chi, Pink Chi, and Beige Chi. The characters stand together, smiling and holding hands, surrounded by small stars, dots, and sparkles on a soft beige background. The header text says «JOIN THE CUTIES OF CHI», followed by a paragraph: «Everyone is crazy about the TV character Chichi-Pups—he has captivated everyone with his charm and humor. Every child wants a Chichi-Pups toy.» At the bottom, safety and recycling icons are included (3+ years, recyclable, keep away from small children). The overall design is warm, friendly, and playful, with pastel tones and a clean, modern layout.

Original size 4500x3000

Пакет «CHICHI»

Mockup: Free Shopping Bag in Hand Mockup

Pattern promt: A seamless pastel pattern featuring playful graphic elements such as stars, dots, and sparkles in soft shades of pink, brown, and beige. The background is a light cream tone, giving a warm and cozy feel. The design is clean, balanced, and minimal — ideal for toy packaging, branding, or stationery. The style matches the CHICHI TOYS aesthetic, with a cute, modern, and cheerful look.

Визуализация плюшевых игрушек CHICHI

Original size 5120x3628

Игрушка в трёх размерах

Three plush toys named CHICHI, designed as fluffy cartoon rabbits with round brown bodies, big expressive eyes, and pink mouths with two large front teeth. Each CHICHI plush has pink inner ears and a soft, fuzzy texture. They are displayed on a white background in three sizes — a small keychain version, a medium plush, and a large plush. Cute, playful, and full of personality.

Original size 1851x1312

Визуализация игрушки среднего размера

A young woman holding two plush toys CHICHI, each designed like a cute cartoon bunny with round brown fuzzy bodies, big expressive eyes, pink ears, and a wide pink mouth with two large front teeth. The woman is wearing a white blouse with a ruffled collar and a black checkered dress, standing against a soft pink background. The CHICHI plush toys look fluffy, playful, and charming, emphasizing their cute and quirky design.

Original size 1956x924

брелок «CHICHI» в разных цветах

A clean, high-quality product photo featuring three CHICHI TOYS plush keychains displayed in a row on a white background. Each plush toy has a round, fuzzy body, big cartoon eyes, bunny ears, and a wide pink mouth with two white front teeth. Show the three color variants clearly: Cream CHICHI with beige fur and pink mouth Brown CHICHI with warm brown fur and pink mouth Pink CHICHI with pastel pink fur and orange-pink mouth

Each toy is attached to a gold or bronze metal keychain clasp with a white ribbon loop. The lighting should be bright and even, emphasizing the soft texture and vibrant colors of the plush toys. The composition is centered, symmetrical, and minimalistic, perfect for use in e-commerce catalogs or toy brand presentations.

Original size 1536x1024

Визуализация брелка

A realistic product photo of a CHICHI TOYS plush keychain attached to the strap of a black backpack. The keychain features a pink CHICHI plush toy with big round eyes, bunny ears, and two front teeth, made of soft fuzzy fabric. The toy hangs neatly from a small golden clasp and white ribbon attachment. The background shows part of a person wearing a brown sweatshirt, photographed in soft, even lighting against a neutral or pastel background. The overall tone is modern, cozy, and clean, highlighting the toy’s soft texture and cute design. Perfect for use in an advertising catalog or product presentation for CHICHI TOYS.

Рекламные плакаты

Original size 1920x1076

Серия рекламных плакатов «CHICHI»

Mockup: Free Urban Concrete City Poster Mockup

Posters promt:

1. A cozy advertising poster for CHICHI TOYS titled «Hug Me Happy — Feel the CHICHI Comfort.» Show a close-up of the CHICHI plush toy with soft fur texture, its arms slightly open as if inviting a hug. Surround it with fluffy, fur-textured clouds and pastel pink stars to create a dreamy, comforting atmosphere. The background should be a smooth gradient from beige fading into blush pink, with soft-glow lighting highlighting the toy’s plush texture. Add pink and orange paw prints across the borders as playful details. At the bottom center, include the brand logo «chichi. TOYS» in 3D fuzzy lettering, matching the brand’s warm, soft color palette — bright pink, orange, beige, and brown. The overall tone should express softness, warmth, and emotional connection.

2. A bright, energetic advertising poster for CHICHI TOYS titled «Color Your Joy — Collect Every CHI!» Feature multiple CHICHI plush toys in brown, pink, and cream variants, arranged dynamically in a splash of color. Surround them with playful geometric shapes — stars, swirls, dots, and confetti — bursting outward to create a sense of motion and joy. Use a vibrant orange-to-pink gradient background to convey creativity and energy. Include hand-drawn arrows pointing to each plush toy. Place the fuzzy «chichi.» logo playfully at the top right corner, rendered in a soft plush texture. Keep the tone fun, expressive, and lively, emphasizing energy, creativity, and self-expression, while maintaining the brand’s color palette of bright pink, orange, beige, white, and brown.

3. A dreamy, storybook-style advertising poster for CHICHI TOYS titled «Step Into the Little World of CHICHI.» Create a horizontal landscape composition filled with imagination and childhood wonder. Show CHICHI plush toys (in pink, brown, and beige variants) coming to life in a mini whimsical world — sitting on soft, puffy clouds, holding balloons, and surrounded by candy-colored hills and pastel stars. Use a soft gradient background transitioning from warm orange to cream white, evoking a dreamy, sunrise feel. Add floating decorative elements like heart-shaped stars, lollipops, balloons, and clouds in pink, beige, and orange tones to create movement and playfulness.

Original size 1536x1024

Рекламный постер «CHICHI» в пространстве торгового центра

Create a banner in the hallway of a shopping center on a storefront. People should pass by. Natural light and a shopping center atmosphere are key. The space should be bright and welcoming.

Торговое пространство

Original size 1536x1024

Входная группа магазина игрушек

A bright and cheerful toy store display for CHICHI TOYS, featuring a large plush character named CHICHI. The display includes cartoon illustrations of CHICHI holding balloons, fluffy decorative balls, pastel-colored gift boxes, and a background with stars and bursts in peach and pink tones. The overall atmosphere is fun, cozy, and inviting, perfectly showcasing the adorable CHICHI brand.

Original size 1851x1312

Стенд с игрушками

1. A bright and modern toy store display for CHICHI TOYS, showcasing multiple plush characters named CHICHI in various colors and sizes. The display shelves are neatly arranged with soft, round plush toys featuring big eyes, bunny ears, and a pink mouth with two large front teeth. Some are boxed and labeled as «BROWN CHI» and «PINK CHI, ” while smaller versions appear as keychains. The store interior is well-lit, with a clean design featuring wooden shelves, pastel decorations, and a cozy, cheerful atmosphere that highlights the cute and playful CHICHI brand.

2. A cozy, warm-toned scene featuring a person sitting on a bed holding a cute plush toy. The plush toy is round and fluffy, with large cartoonish eyes, bunny ears, a pink snout with two white front teeth, and tiny limbs. It has a playful, whimsical design and a tag that says „chi. toys.“ The person is wearing a soft brown fleece jacket and cream-colored pants, sitting against a white and orange polka-dotted blanket. The lighting is soft and natural, creating a warm, comforting atmosphere.

Сувенирная продукция

Original size 4000x2649

Кружка «CHICHI»

Mockup: Curvy mug mockup

Image promt: A cute 2D cartoon illustration of the CHICHI character — a round, bunny-like creature with brown fur, big expressive eyes, and a wide pink mouth with two large teeth. The character is sitting on a small brown block, surrounded by simple decorative elements such as stars and dots in pink and brown. The background is a soft cream color, giving the design a warm and playful feel. The style is minimal, flat, and charming — perfect for toy packaging, branding, or children’s products.

Original size 4705x3477

Записная книжка «CHICHI»

Mockup: Hand Holding Cotton Psd Notebook Mockup

Pattern promt: A seamless vertical pastel pattern featuring the CHICHI bunny character and various cute graphic elements. The design includes small cartoon rabbits with round bodies, big eyes, and pink mouths with two large teeth, surrounded by stars, hearts, dots, and wavy lines. The color palette consists of warm beige, pink, and light brown tones, creating a soft, playful, and cozy aesthetic. Perfect for toy packaging, children’s products, or branding backgrounds.

Original size 4496x3135

Носки «CHICHI»

Mockup: Warm Socks Mockup

Pattern promt: A seamless vertical pastel pattern featuring playful graphic elements such as pink hearts, stars, dots, wavy lines, and brown flower-like shapes. The design is minimal, flat, and modern, arranged on a clean off-white background. The color palette combines warm brown and soft pink tones, creating a cute, cheerful, and cozy aesthetic suitable for toy packaging, wrapping paper, or children’s product branding.

Используемые инструменты

Генерация промтов:

1. ChatGPT: https://chatgpt.com/

Генерация изображений:

1. ChatGPT: https://chatgpt.com/

2. Krea.ai https://www.krea.ai/app

Мокапы:

1. Free Shopping Bag in Hand Mockup

2. Free Urban Concrete City Poster Mockup

3. Curvy mug mockup

4. Hand Holding Cotton Psd Notebook Mockup

5. Warm Socks Mockup

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