Isomerism (from Ancient Greek ἴσος — equal + μέρος — part, portion) is a phenomenon that consists in the existence of chemical compounds—isomers—that are identical in atomic composition and molecular weight, but differ in the structure or spatial arrangement of atoms and, consequently, in their properties.
A person observes variability from the moment they are born. The diversity of nature is in constant motion, and the very process of transition from one form to another is the essence for many organisms and phenomena. Fire, the melting and freezing of ice, the blooming of plants are some examples.
The phenomenon of isomerism is part of the world around us and its processes of development. Variable fonts are merely a tangible manifestation of the beauty we have observed all our lives, which limited technology previously did not allow us to realize.
Therefore, font variability is fundamental to modern typography. This is the hypothesis that the visual research proves.
The projects are divided into three categories that most fully explore the aspects of a variable font. This includes its multifaceted nature in style implementation, the depth of which is significantly revealed by the technology; the feelings it conveys; and its inability to exist without the dynamics created by interpolation. All of the above allows us to consider the font as a tool for marketing, optimization, improving the quality of communications, conveying a specific character, and for bold experimentation.
Each individual project may belong to several categories at once. A system of pictograms next to the title is used to designate them.
Two-dimensional barcodes are provided to observe the kinetic typography, study each project in more detail, and to test the variable font yourself.
You can view the visual research in more detail via the link.
Format: 142,5×200 mm. Typefaces: Inter; Angst; Lance; Graduate; LPM Puff; Noto Sans KR. Paper: SL GRAPHICA 120 gsm; SL GRAPHICA 280 gsm. Printed by: Studio 297. Address: 6 Bolshaya Pushkarskaya St., St. Petersburg. Print run: 1 copy. 168 pages. Can’t print without money PRESS. (с англ. Не можешь печатать без денег ИЗД-ВО)
