Tropa. Через призму нейросетей
Tropa — бренд экологичного туристического снаряжения, которое вы можете подобрать под свои предпочтения благодаря принципу модульной сборки. Проект демонстрирует трансформацию визуального стиля бренда при помощи нейросетей на основе нескольких носителей исходного проекта.
prompt (для обложки): Create a cover for a project about the eco-friendly hiking gear brand Tropa, using the brand’s colors and logo. The cover features a full-length image of a male hiker with his back to us, looking out at a beautiful forest in front of him, standing on rocky ground. He carries a backpack with the Tropa logo. The image is black and white, with only the backpack and logo in color. The realistic image conveys an atmosphere of nature, silence, and mystery.
Через призму нейросетей
Для создания проекта использовались данные ресурсы: текстовая нейросеть DeepSeek для оптимизации написания промптов для нейросети Recraft, в которой и были сделаны все изображения. Незначительная редактура изображений осуществлялась в Adobe Fotoshop. В качестве референса часто использовался сгенерированный логотип, а также плакаты из исходного стиля. С помощью сервиса WhatTheFonts осуществлялся подбор шрифта, а Adobe Color помог в создании цветовой палитры бренда.
Логотип
prompt: Generate a minimalist and modern logo for the Tropa brand — a brand of eco-friendly hiking gear that you can customize to your preferences thanks to its modular design. It should feature one accent color, the others muted, a total of three colors, and should evoke associations with nature, fashion, modernity, and technology.
Шрифт и цветовая палитра
Шрифт был подобран на основе логотипа при помощи WhatTheFont. Палитра также была подобрана на основе логотипа при помощи Adobe Color
Малый фирменный стиль
prompt: Generate a small brand identity for Tropa, a brand of eco-friendly, modular outdoor gear. Use the brand colors and logo. The following images are displayed on a clean background: a pen, envelope, forest map and two brand stickers with the logo. The original brand colors and logo are preserved. The items are laid out flat, viewed from above.
Плакаты и баннеры
prompt: Generate posters for Tropa, a modular, eco-friendly outdoor gear brand. Use the brand’s colors and logo, and display them on a clean background. They feature realistic images of travelers and colorful abstract shapes consistent with the brand’s style. The posters include a section of text. The original brand colors and logo are preserved. The items are laid out flat, and the design is viewed from above.
prompt: Generate a modular poster for Tropa, an eco-friendly outdoor gear brand. Use the brand’s colors and logo. The poster is displayed on a stand or wall, surrounded by greenery. The poster realistically depicts travelers and colorful abstract shapes, consistent with the brand’s corporate style. It includes a section of text and the logo. The original brand colors, logo, and text on the items are legible, and the poster’s surroundings are realistic.
Другие носители
prompt: Create a keychain for Tropa, a brand of eco-friendly, modular outdoor gear, using the brand’s colors and logo. The keychain hangs on a traveler’s backpack, with a close-up of the backpack and keychain. It is designed in the brand’s style and features the logo or graphics. The keychain is made of transparent plastic and features an image. The keychain is attached to the backpack with a small hiking carabiner. Small additional brand-inspired elements hang on strings, complementing the keychain. The keychain is the focal point of the image, and the background is realistic.
prompt: A flat lay of a set of 5 high-quality postcards for the Tropa brand, fanned out on a clear background. Each card features a different minimalist nature illustration (a pine tree, a mountain range, a winding river, a tent, a footprint) in the brand’s color palette (bright light green, black, white and deep hay-blue). The Tropa logo is elegantly placed on each. Style: clean, modern, and inviting.
Продукция бренда
prompt: A wide-angle, breathtaking, and highly realistic photo of a Tropa brand tent pitched in a serene alpine meadow at golden hour. The tent is a sleek, bright-green dome. A soft glow comes from inside the tent, and the Tropa logo is subtly visible. The background shows majestic, snow-capped mountains. The scene evokes a sense of peace and adventure.
prompt: A full-length, realistic action shot of an adventurous woman wearing a Tropa brand jacket. She is standing on a windy mountain ridge, looking at the view. The jacket is a stylish, weather-resistant shell in a deep blue-green color, with the Tropa logo on the chest. The jacket looks functional and technical. The environment is dramatic, with sweeping clouds and rocky terrain. Photorealistic, authentic, and aspirational.
prompt: A dynamic, professional product shot of a pair of modern hiking sneakers from the Tropa brand. They are sitting on a mossy rock by a clear forest stream. The sneakers are in brand tones (dark blue and green), made from recycled materials with a vibrant sole. The Tropa logo is visible on the side. The environment is lush and green, with sun rays filtering through the trees. Highly realistic, commercial photography style.
Офис, помещение магазина и навигация
prompt: An interior design photo of the Tropa brand headquarters. The office is bright, airy, and modern, with sustainable materials: wooden desks, living green walls, and large windows overlooking a forest. Employees are collaborating in a casual, open-plan space. Tropa branding and product prototypes are displayed on shelves. The atmosphere is creative, productive, and connected to nature. Highly realistic, architectural photography.
prompt: A wide, realistic photo of the main hall of a Tropa flagship store. The space is minimalist and warm, with reclaimed wood displays and natural floors. Products (backpacks, jackets, shoes) are beautifully arranged. Customers are browsing. Large windows let in natural light, and there are potted plants throughout. The Tropa logo is prominently but tastefully displayed on the wall. Style: realistic, inviting retail environment.
prompt: A realistic shot focusing on the elegant navigation signage inside a Tropa store. A beautiful, minimalist sign made of sandblasted wood with laser-etched lettering reads «Footwear» with an arrow. The Tropa logo is incorporated. In the background, the corresponding product section (hiking shoes) is softly out of focus. The lighting is warm and ambient. Style: clean, modern, and tangible.
Использованные ресурсы
1. Recraft AI 2. DeepSeek 3. Adobe Fotoshop
