Нейробрендинг проекта TOPO
PLATEFORM — конструктор еды с модульной визуальной системой сборки блюда. Бистро, поощряющее твой выбор, странности и необычные сочетания.
Я попросила ChatGPT предложить мне идеи для преобразования моего проекта в стартап.
PLATEFORM → «Modular Objects for Living» Concept: You abstract the «food customization» idea into physical modular design — objects, furniture, or tableware systems that adapt like recipes.
Концепция, придуманная ChatGPT:
Design brand that explores modularity as a way of life. Rooted in architecture and everyday function, it creates objects and furniture that connect through form, proportion, and material. Each piece stands on its own yet belongs to a larger system — simple geometries that can be rearranged, expanded, and redefined over time. TOPO believes that good design is not about decoration but about clarity and structure. Its objects are calm, tactile, and enduring, made to adapt rather than dominate. The aesthetic is precise but human: neutral tones, honest materials, soft edges, and a quiet rhythm that fits into any space. By turning modularity into a language, TOPO builds a world where furniture, objects, and architecture speak the same visual logic — flexible, timeless, and distinctly contemporary.
Я попросила ChatGPT предложить мне 10 названий для бренда, и выбрала TOPO.
TOPO From topos (Greek for «place» or «form»), and evokes «topography» — layers, surfaces, modular landscapes. Works well if your objects interact visually like terrains
В Krea занялась разработкой символа, который мог бы служить логотипом.
Abstract symbol for TOPO, a premium modular design brand. Inspired by topography, contour lines, and geometric layering. Minimal, architectural, sculptural mark with a sense of structure and balance. Neutral material tone (stone, clay, graphite). Style of Formafantasma, Aesop, COS — refined, modern, timeless.
Продукция
Предложил список продукции и написал промпты ChatGPT. А далее настройка формата и детали изображений генерировались в Krea.
Minimal modular candle system, geometric stackable forms in matte ceramic and brushed metal, neutral tones of sand, clay, and graphite, architectural lighting design on clean background, quiet luxury aesthetic, soft daylight studio render, HAY and Muuto style.
Modern incense holders, modular sculptural forms in cast stone and aluminum, architectural minimalism with topographic contours, neutral tones, photographed on soft textured surface, refined design aesthetic like HAY.
Упаковка продукта
Попросила ChatGPT придумать промпт для генерации коробки для канделябров и подставок под благовония в Krea:
Minimal packaging design for a premium modular design brand. Clean geometric boxes in neutral tones (sand, clay, graphite, ivory). Matte uncoated paper, blind emboss logo, subtle contour-line texture. Modular structure that fits together like architectural blocks. Photographed on soft neutral background with daylight shadows. Style of HAY, COS, and Formafantasma — refined, tactile, timeless.
Логотип
Попросила ChatGPT придумать промпт для генерации логотипа в Krea:
Minimalist logotype for a premium design brand named TOPO, specializing in modular objects and tableware. The logo should reflect concepts of topography, layering, and modular geometry. Typeface: custom modern sans-serif or geometric grotesk, clean lines, subtle asymmetry. Mood: architectural, tactile, refined, and quiet luxury. Color palette: neutral and material-inspired — warm gray, clay, ivory, graphite, muted olive. Optional subtle motif: contour lines, intersecting shapes, or modular grid hinting at terrain or assembly. Composition: wordmark-focused, no icon unless abstractly integrated into lettering. Style references: Aesop, Hay, Formafantasma, COS, Gentle Monster. Output: vector-style logo on neutral background, branding-ready.
Постеры
Сначала я векторизировала логотип, а затем в Recraft удалила из изображения продукта фон, поменяла формат на постерный (2:3).
Итоговый промпт был взят из ChatGPT с моей коррекцией:
Fine sand texture, desert and subtle sparkling particles. Soft natural light, neutral warm tones of beige and champagne. Slight surface irregularities, smooth gradients, calm atmosphere. Modern aesthetic, tactile and elegant, emphasizing material depth and quiet luxury.
Типографика добавлена вручную.
Носители
ChatGPT писал промпты для генерации в Krea. Для более точного попадания в стиль, просила Krea ориентироваться на логотип при создании изображений.
Minimal cotton shopper bag design in neutral tones (ivory, sand, graphite). Clean geometric TOPO logo placement, balanced composition, matte natural texture, soft daylight studio background. Calm, architectural, contemporary aesthetic.
Minimal business card design with geometric layout and tactile paper texture. Neutral palette of warm gray and ivory, subtle emboss logo, precise typography, generous white space. Refined, architectural composition with focus on proportion and materiality.
Minimal cotton t-shirt design in off-white or stone color. Small geometric TOPO logo on chest or hem, balanced placement, no decoration. Matte fabric texture, soft natural lighting, modern and understated visual style.
Пространство
Для разработки интерьера и фасада здания для студии TOPO, ChatGPT сделал промпты. Генерация делалась в Krea.
Фасад: Contemporary architectural building with minimalist modular facade. Soft neutral materials — concrete, stone, glass, brushed metal. Clean geometry, rhythmic vertical and horizontal lines, calm natural daylight. Subtle logo signage integrated into the structure. Quiet, sculptural presence surrounded by open space, architectural photography aesthetic.
Интерьер: Minimal modular interior with open spatial layout and natural light. Neutral tones of sand, ivory, and gray. Materials: concrete, light wood, matte metal, and soft textiles. Simple geometric furniture, precise lines, tactile surfaces, and calm atmosphere. Designed as a modern design studio and showroom — spacious, balanced, architectural.
Ссылки на использованные нейросети:
