The point and the general message of the presentation will be a pitch in front of a potential investor
The problem
Creatives have one major problem I have gone through and a lot of my friends have. The problem is — nobody understands them. Neither their «weird» ideas nor the challenges they are facing. Relatives will say «just get a normal job and be like the rest of us»
So, a lot of creatives people listen to this voices and they find a normal job. And their poetry, music or art become just a hobby. Some years pass and they start feeling lack of creative community. That’s the moment they need «the swarm of diggers»
The idea
«The swarm of diggers» brings all creatives together. It’s a community on Telegram where we post useful art tips, share some spiritual wisdom and discuss the works of participants.It was a university project I have done for «creative entrepreneurship» courses. I have been focused primarily on the business side of my startup. And I developed a working business model
The target audience
Women aged 25–30. Creative hobbyists who work full-time. They lack a creative outlet in their professional and social circles, feeling like there’s no one to share their artistic passion with. They are looking to connect with a like-minded creative community
The «Рой» project (swarm of diggers)
I translated the name of the project like «the swarm of diggers» to save the word-play. In original context russian word «рой» has two meanings «swarm» and «to dig». It’s about people who seek for something together
There are the slides of my presentation to show you a real part of the project
The «Не один» project (not alone)
For the project «Не один» (not alone) I designed the visual identity for the creative community «The swarm of diggers» which I had made a business model for
I understood that it should look friendly and warming. Because we want to bring people together and provide support and knowledge for all I designed a series of illustrations. There ducks and the mom duck. The point of this visuals was to show the community as a family where every body is united and cares about each other
The copywriting is thoughtful. I wanted to show we are a safe space, so the first line is a «weakness» as we got used to think about it. But the second line goes «we like it». For example «You are too loud. We like it». That’s how we deliver the message of our community — even if you were told you are broken, we welcome you because we are all a little bit «broken»
The project execution
But this work turned out to be not only a university project. I had campained on social media, I had posted a lot of videos every day and I attracted more then 300 subscribers to my community channel on Telegram
The further step
I am planning to create a course for creatives inside of my community. The first one is going to be about how to promote yourself as an artist. I want to make the course solid, therefor I have to hire real experts in the field. And they cost quite somethingSo, I need investments. The margin of this education business is going to be around 70% And if you invest for example 1000$ now, with the same growth you will receive 3000$ the next 3-5 months.If you are ready, feel free to text me
