STREET RACER. Packaging

The project creates an emotional alternative to energy: the drive here is in the atmosphere, in the visual code and in the sense of motion, not in the aggressive composition. The Identifier developed its own massive racing printing typeface. The key graphical element is a redline tachometer: for each taste, it has its own speed and level of speed, which reinforces the idea of a line and adds a game element. Street Racer unites generations through taste, visual drive, and a sense of freedom — a drink for those who choose emotion instead of caffeine.