Street Racer is a series of non-alcoholic sodas with a vitamin formula inspired by the culture of stritrasing and the aesthetics of speed films.
The project creates an emotional alternative to energy: the drive here is in the atmosphere, in the visual code and in the sense of motion, not in the aggressive composition. The Identifier developed its own massive racing printing typeface. The key graphical element is a redline tachometer: for each taste, it has its own speed and level of speed, which reinforces the idea of a line and adds a game element. Street Racer unites generations through taste, visual drive, and a sense of freedom — a drink for those who choose emotion instead of caffeine.

Original size 1920x1080

Original size 1920x1080
Project font, PULSE
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080




