SAM LAB
Концепция
SAM LAB — это лаборатория независимых изданий. Пространство, где можно напечатать, испортить, передумать, переклеить, переплести и всё равно назвать это своим.
В данном пространстве создают свои зины в коворкинге, оснащенным всем нужным для печати и верстки. Также тут можно отдохнуть или сходить на лекцию от разных творцов! Кроме того, все свои работы не стесняйтесь отдать на продажу в местный магазин либо знакомьтесь с творениями других авторов.
Айдентика
Айдентика строилась на 3 принципах: • индустриальность; • креативность; • дерзость.
Поэтому в проекте была использована яркая палитра, отсылающая на цвета ризографии, а также она контрастирует на фоне строгого кирпичного окружения.
Палитра была определена на основе постеров «SAM LAB» при помощи Adobe Color, а шрифт — WhatTheFont.
Логотип
Промт для создания логотипа: «Сделай строгий логотип, отсылающий к эстетике печати. Название бренда: SAM LAB».
Промт мокапа: «Mockup of square sign, the sign is on the wall of some industrial bulding».
Постеры
Experimental poster titled «PRINT = EXPERIMENT» for a creative zine coworking space. Industrial and DIY design inspired by riso printing — hands working with paper, riso printer textures, overlapping ink layers, printing marks and crop lines. Vibrant riso color palette: magenta, lime, deep blue, dusty pink, and soft beige. Grungy textures, dynamic composition, typographic focus, experimental layout with visible halftones and misalignment. Style: riso print aesthetic, print-lab vibe, bold and energetic
Poster titled «MAKE. SHARE. PRINT.» representing community and collaboration in a creative zine coworking space. People working at tables, sharing zines, cutting and printing, surrounded by posters and art. Layout inspired by editorial magazine design with overlapping blocks of color and text. Warm and inclusive atmosphere, industrial loft interior. Color palette: magenta, lime, blue, dusty pink, beige, with accents of turquoise and orange. Style: editorial graphic poster, print culture aesthetic, lively and human-centered.
Minimalist manifesto poster titled «ZINES NEVER DIE» or «САМИЗДАТ ЖИВ». Focus on bold typography and composition — mix of clean layout and riso print imperfections. Background in deep blue, accents in magenta and pink, minimal graphic elements like paper sheets, crop marks, ink dots. Strong message about independent publishing culture. Style: industrial-minimalist poster, riso print texture, conceptual and graphic.
Mockup of three posters on brick wall.
Clean, minimalist poster mockup — a blank, textured poster on a wall with subtle industrial aesthetics.
Dynamic poster mockup — a blank, textured poster placed in an urban or public space, such as a modern typography studio or an art gallery with industrial elements.
Пространство
Creative coworking studio for independent zine making, located in an old loft building with brick walls and large industrial windows. Inside — tables with cutting tools, paper stacks, Riso printers, and collage materials. The design reflects DIY and self-publishing culture. Color palette inspired by bright riso inks: magenta, lime, blue, dusty pink, and soft beige. Lighting is warm and diffused, with hanging lamps and scattered paper textures. The atmosphere feels experimental, artistic, slightly chaotic but inspiring. Include creative people working, posters and test prints on the walls, a mix of analog and digital tools, wooden and metal furniture, concrete floor. Style: cozy industrial loft, artistic, editorial design aesthetic, riso-print lab mood, photography-level realism.
Vibrant community lounge and small stage area inside a creative zine coworking space. Located in a vintage loft with exposed brick, old wooden beams, and colorful furniture. The space is filled with posters, printed zines, plants, and string lights. Color palette inspired by bright riso and print inks — magenta, lime, blue, dusty pink, soft beige — plus extra accents of turquoise, orange, and violet for a playful atmosphere. Soft sofas, vintage chairs, a small stage with microphone and projector for talks and music sessions, bookshelves full of indie zines. Lighting is warm, ambient, cozy, with fairy lights and floor lamps. The mood is artistic, inclusive, slightly bohemian — a space for collaboration, relaxation, and creative performance. Style: cozy industrial loft, vibrant creative hub, editorial photo aesthetic, cinematic lighting.
Independent zine shop inside a creative zine coworking loft. Industrial yet cozy interior — exposed brick walls, wooden and metal shelves, posters and riso prints covering the walls. Tables filled with colorful zines, handmade booklets, art prints, and small self-published magazines. Warm ambient light and small spotlights highlighting the shelves. Add tactile materials: paper stacks, old print drawers, textured cardboard, kraft packaging. Color palette inspired by riso inks — magenta, lime, deep blue, dusty pink, and warm beige, plus small accents of turquoise, violet, and orange. The atmosphere feels creative, independent, slightly nostalgic, like a mix between an indie bookstore and a print workshop. Style: cozy industrial loft, print studio aesthetic, cinematic lighting, high detail realism.
Носители
Experimental zine design for SAM LAB — handmade layout, bold typography, modular grid, experimental printing textures, laboratory aesthetics, mixed analog and digital collage, raw edges, visible tape and notes, black and bright accent colors (red, cyan, lime), «Process = Result» motto on cover, minimal background, contemporary design magazine style.
Experimental laboratory stamp design for SAM LAB — circular and rectangular shapes, bold sans-serif text, industrial typography, «APPROVED / FAILED / TESTED / SAM LAB» inscriptions, handmade ink texture, imperfect print edges, smudged details, raw DIY aesthetic, minimalist monochrome on white background.
Experimental packaging design for SAM LAB — minimalist cardboard box with visible tape, hand-stamped labels, rough edges, QR code, handwritten serial number, industrial typography with «APPROVED / TESTED / FAILED» stamps.
Colorful experimental tote bag design for SAM LAB — vibrant canvas tote with bold, striking colors reflecting the brand’s identity (bright red, neon green, cyan, and black). Large central print with «SAM LAB» logo and abstract laboratory symbols, hand-stamped patterns, and irregular typography. Incorporate experimental geometric shapes, with splashes of ink or paint for a chaotic yet organized feel. Use modern typography with QR code and serial numbers on the bag’s side. The design should be bold, energetic, and expressive, blending lab aesthetics with contemporary streetwear style. Focus on contrast and high saturation. Minimalistic straps, raw edges, and a handmade feel.
Experimental apparel design for SAM LAB — minimalist streetwear style t-shirt and hoodie. Clean base (white, black, or grey), large bold prints featuring «PROCESS = RESULT», «TESTED BY SAM LAB», and abstract experimental typography. Incorporate hand-stamped logos, circular stamps with imperfect print edges, raw seams, and distressed fabric textures. Play with industrial aesthetics, like lab coats or scientific symbols, but in a contemporary streetwear context. Focus on a mix of futuristic and DIY, with subtle references to laboratory aesthetics. Modern urban photography setting, minimal lighting, high contrast.
Медиа-носители
Промт для создания визуала сайта: «Сделай страничку сайта SAM LAB, где будут размещена информация о расписании работы, мероприятиях и т. п. Создай два варианта — для компьютерной и мобильной версий».
Описание работы
Работа над проектом строилась на переосмыслении исходного продукта и генерации изображений с условиями изменения концепции.
Первый этап работы был проведен в ChatGPT. Также часть основных элементов айдентики были сгенерированы GPT-4o.
Остальные изображения, в том числе мокапы, были созданы в таких сервисах, как LeonardoAI (Lucid Origin), Image.Art (ImageArt 1.0 Lite) и Dream Studio Stability.AI.
