Second-Gen
Оглавление: 1. О проекте 2. Цветовая палитра 3. Айдентика 4. Продукты 5. Пространства 6. Промо-материалы 7. Ссылки
О проекте
Всё ли вас устраивает в своей внешности? Задумывались ли вы о пластических операциях? Second-Gen поможет вам изменить себя, не прибегая к медицине. С нами вы не избавляетесь от неугодных черт, а обмениваетесь ими. Вы сможете найти нос, о котором всегда мечтали, и исполнить чью-то мечту о прямых волосах!
Second-Gen — это сэкон-хенд будущего. Мы помогаем вам поменяться генами.
Цветовая палитра
За основу цветовой палитры выбран коллаж из старого портфолио, показывающий разнообразие внешности людей.
С помощью сайта Adobe Color к мудборду была подобрана палитра в мягких, телесных оттенках.
Айдентика
Полученная цветовая палитра была загружена в нейросеть Perplexity c запросом: «Second-Gen это секонд-хенд генов. Создай промпт для создания минималистичного лого для него» и «добавь чтобы он опирался на цветовую палитру приложенной фотографии».
Полученный промпт: Design a minimalist logo for the brand 'Second-Gen, ' representing second-hand and genetics. Use simple geometric shapes, clean lines, and a modern font. Include subtle visual elements like a stylized DNA strand or chromosome to symbolize generational renewal and reuse. Base the logo’s color palette on these hex colors:
D1C5B7 (light beige),
A69177 (warm taupe),BF7449 (terracotta),
D9B7B0 (soft blush), and #732F29 (deep brown). The design should be clean, iconic, and leverage the warm, earthy tones with contrasting shapes to ensure recognition and modernity
Черновые варианты
Итоговый вариант
Для создания лого была использована нейросеть Ideogram Ai.
Шрифт с полученного лого был распознан с помощью WhatTheFont.
Продукты
Для обмена генами необходимо поместить цепочку ДНК в колбу.
Банк генов. Цепочки ДНК, ожидающие обмена
Финальный промпт, созданный в Perplexity: «Rows of transparent vials with unique floating DNA strands inside and rolled genetic certificates, neatly arranged on multiple levels of medical-style shelves. The shelves are designed like medical racks: metallic, functional, with adjustable section heights, painted in neutral tones that emphasize the laboratory and scientific atmosphere of the space. The vials and shelves harmonize with the color palette:
D1C5B7 (light beige),
A69177 (warm taupe),BF7449 (terracotta),
D9B7B0 (soft blush), #732F29 (deep brown). The composition creates a sense of order, technological sophistication, and a modern scientific approach.»
Колбы с генами
Финальный промпт, созданный в Perplexity: «A futuristic series of transparent vials standing on a table, each made of durable glass or plastic. Inside each vial, a small DNA strand is hovering, suspended in mid-air, along with a rolled genetic certificate (a microcarrier with information about the origin of items). The vials are closed with stylish caps, designed using the color palette:
D1C5B7 (light beige),
A69177 (warm taupe),BF7449 (terracotta),
D9B7B0 (soft blush), and #732F29 (deep brown). Each vial contains a unique and different floating DNA strand, all harmonized with the warm, earthy tones of this palette to create a rich yet minimalist futuristic aesthetic.»
Колбы Second-Gen в дорожном формате
Колбы Second-Gen в дорожном формате
Для тех, кто не имеет возможности произвести обмен в нашем офисе мы предлагаем дорожный формат.
Финальный промпт, созданный в Perplexity: «A futuristic keychain container: a compact transparent vial made of durable glass or plastic, inside which a small DNA strand is hovering, suspended in mid-air. Alongside the floating DNA, there is a rolled genetic certificate (a microcarrier with information about the origin of items). The vial is closed with a stylish cap, designed using the color palette:
D1C5B7 (light beige),
A69177 (warm taupe),BF7449 (terracotta),
D9B7B0 (soft blush), and #732F29 (deep brown). This is part of a series of vials, each containing a unique and different floating DNA strand, all harmonized with the warm, earthy tones of this palette to create a rich yet minimalist futuristic aesthetic.»Колба Second-Gen в подарочной упаковке
Колба Second-Gen в подарочной упаковке
Финальный промпт, созданный в Perplexity: «Create a minimalist and futuristic image of a Second-Gen vial inside an open gift box. The gift packaging is sleek and modern, made of matte materials with clean lines and subtle textures. The box is open to clearly display the transparent vial containing a glowing floating DNA strand inside. Use a limited warm color palette:
D1C5B7 (light beige),
A69177 (warm taupe),BF7449 (terracotta),
D9B7B0 (soft blush), and #732F29 (deep brown). The composition should be balanced and elegant, emphasizing the high-tech and premium quality of the product. Soft lighting enhances the glass transparency and the delicate glow of the DNA inside the vial.»Пространство
Один из филиалов Second-Gen
Промпт для генерации пространства также был создан при использовании Perplexity. Запросы: «Составь промпт дле генерации изображения офиса. В нм должна сохраняться цветовая палитра, пространство выглядеть футуристично, но лаконично» и «Добавь чтобы оно было похоже на коридор поликлиники и магазин с колбами» Финальный промпт: «Create a futuristic, minimalist interior that blends the look of a clinic corridor and a specialty shop with scientific glass flasks and vials on display. The design should feature clean lines, smooth geometric forms, and an open, uncluttered layout. Use the color palette: light beige (
D1C5B7), warm taupe (
A69177), terracotta (BF7449), soft blush (
D9B7B0), and deep brown (#732F29). The space should feel advanced and clinical yet welcoming, with soft natural lighting, built-in shelves or counters displaying various glass flasks, and wall finishes that maintain the laconic and avant-garde qualities of the design»Изображения были сгенерированы в Leonardo Ai.
Один из филиалов Second-Gen
Один из филиалов Second-Gen
Финальный промпт, созданный в Perplexity: «A highly realistic image of a modern Second-Gen office where a consultant is explaining to a client how their genes will be transferred into a vial for exchange. The interior is designed in a minimalist and futuristic scientific style using the color palette:
D1C5B7 (light beige),
A69177 (warm taupe),BF7449 (terracotta),
D9B7B0 (soft blush), and #732F29 (deep brown). The office features medical-style shelves with rows of transparent vials in the background, along with modern furniture and equipment. The consultant holds a vial in hand, demonstrating the process, while the client listens attentively. The lighting is natural with soft shadows, creating a cozy yet technologically advanced atmosphere. The people are dressed professionally to reflect a credible scientific environment.»Консультант рассказывает клиенту о программе Second-Gen
Финальный промпт, созданный в Perplexity: «A highly realistic image of a person sitting thoughtfully in a Second-Gen library, looking at a booklet displaying various available genes. „A highly realistic image of a person sitting thoughtfully in a Second-Gen library, looking at a booklet displaying various available genes. The library interior is futuristic, with sleek curved surfaces and advanced lighting including neon and LED accents creating an immersive atmosphere. Surrounding the person are numerous portraits and detailed paintings of facial parts, more abundant than before, covering the walls and shelves extensively. Bookshelves are modern with transparent and metallic elements, blending functionality and high-tech design. The color palette remains:
D1C5B7 (light beige),
A69177 (warm taupe),BF7449 (terracotta),
D9B7B0 (soft blush), and #732F29 (deep brown). The style harmoniously combines scientific innovation with artistic sophistication, creating a sense of exploration and identity.»Библиотека Second-Gen
Библиотека Second-Gen
Промо-материалы
Постеры старого проекта
Первоначальные варианты постера
Финальный промпт, созданный в Perplexity: «Create an advertising poster for Second-Gen, a modern futuristic brand symbolizing genetic exchange and eco-friendly reuse. The central element is a row of transparent vials standing on a table, each containing a unique floating DNA strand and a rolled genetic certificate. Add a stylized reuse arrow symbolizing the cycle of exchange and reuse, wrapping around or integrated into the composition of the vials. Use a warm and harmonious color palette:
D1C5B7 (light beige),
A69177 (warm taupe),BF7449 (terracotta),
D9B7B0 (soft blush), #732F29 (deep brown). The composition should be minimalist and concise, emphasizing scientific progress, innovation, and sustainability. Include elegant fonts and calls to action, combined with abstract geometric elements and smooth lines to highlight the uniqueness and modernity of the product. The poster’s atmosphere should be inspiring, technological, and appealing to an audience interested in science, fashion, and the future.»
Доработанный варианты
Разворот буклета о технологии Second-Gen
Финальный промпт, созданный в Perplexity: «Create a realistic, modern, and clean image of an open booklet spread showcasing the Second-Gen genetic exchange technology. The left page contains concise, informative text explaining the technology’s principles and benefits with sleek typography. The right page features detailed, futuristic illustrations of transparent vials containing floating DNA strands and rolled genetic certificates, arranged systematically. Use the warm and harmonious color palette:
D1C5B7 (light beige),
A69177 (warm taupe),BF7449 (terracotta),
D9B7B0 (soft blush), #732F29 (deep brown). The design style is minimalist yet sophisticated, with subtle geometric accents and smooth lines that symbolize innovation and scientific advancement. The booklet rests on a neutral surface with soft natural lighting to highlight the textures and enhance readability.»Пустая колба Second-Gen
Финальный промпт, созданный в Perplexity: «A realistic close-up image of a transparent glass vial placed on a clean, minimalistic table surface. The vial is empty and has a clear, blank white label affixed to it, perfectly visible and positioned for easy reading or future inscription. The lighting is soft and natural, emphasizing the transparency and smooth texture of the glass. The background is simple and unobtrusive, slightly blurred to keep focus on the vial. The overall mood is clean, modern, and professional, with subtle use of warm colors from the palette:
D1C5B7 (light beige),
A69177 (warm taupe),BF7449 (terracotta),
D9B7B0 (soft blush), #732F29 (deep brown).»Ссылки
