Original size 1140x1600

«Two Zero» street archives.

Longread translated automatically

identity & branding

art direction

brand research

ai design

brand promotion

The project is taking part in the competition

Identity & branding

«Two Zero» is a clothing brand from Yekaterinburg. Using the apsicle method of production, he tries to preserve the unusual details of the past.

In the past, the meaning of the details was not always read, and part of the story was left behind. The comparison of tissue collation with the map of the city and the microscheme inspired the creation of a dynamic identic. Now things reflect the industrial nature of people and the place they were created — they’re part of the context and they’re valuable.

Original size 1800x1080

Original size 1920x744