Rebranding of Des Esseintes Press
Rebranding of Des Esseintes Press, a joint project of the Moscow International University and the Moscow School of New Cinema, which specializes in the production of books combined with a subjective selection of works linking art, philosophy, film and literature.
The cover of the publishing house is issued as a book, no seriality.
A series of books of the MSHANC canon
A series of books, «The Canon of the Moscow School of New Films», is used to create a series that does not change the cover of books that have already been published, while maintaining the variability.
Covers developed for future publications of the publisher
Website
Communication is based on the legend of a world in which finding meaning requires effort and diving, turning readers into co-students. The infinite desert, as a source of endless search for knowledge, opens the publishing site, opening the user up the absurdity of the search itself.
Style bearings
In order to build sustainable communication, new printing units have been developed through the website and partner shops.
Lents help to show card seriality
For the project, a zin was developed, an interactive workbook for meditation, where the user, through abstract forms, explores the connection between visual perception and personal associations, which transforms an observer reader into an accomplice. Reversals provide minimal incentives and a field for creating forms through stencil lines or for locking spontaneous associations. The empty forms are only meaningful in a dialogue with the zina owner. Each page is a print of the current state.
A transparent acrylic stencil was created separately. The instrument becomes a physical guide between the arm and the subconscious.
Filled zipping becomes a personal artifact associated with publishing.
It was proposed to introduce closed screenings, which were personally invited in an envelope with a series of printing media.
A transparent artifact was released from acrylic glass with a shrivelled edge and broken lines instead of a scale that represented a lack of certainty and infinity of answers.
Chopper and T-shirt modified, with the possibility of increasing the seriality and creating limited collections for the event
Digital media
