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Ребрединг REFRAX

Проект принимает участие в конкурсе
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Исходный размер 1600x900

Было

REFRAX — игровой клуб для злодеев, в котором участники примеряют роли антагонистов и проходят игровые сценарии вместе. Визуальная система проекта строилась вокруг поля, кубиков, масок, джойстиков и насыщенного фиолетового цвета — как метафоры выбора, риска и каждого следующего хода.

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И во что всё это вышло?

Исходный размер 1600x900

Логотип

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«Ход» — знак R как траектория игрового хода + три точки кубика

Create one polished 16:9 brand-guideline presentation slide for the premium adult gaming-club brand REFRAX.Visual system: deep charcoal background

0E0C12, deep violet

6127C2, toxic lime

C7FF4A, bone white

F2EFE8. Clean Swiss-editorial layout, flat vector-like graphics, high contrast, premium and mature mood.Show the REFRAX logo system:
— Main logo: a bold angular purple R-arrow mark with exactly three small lime circular pips, plus a clean white wordmark «REFRAX».
— Inverse version: white mark on a violet square.
— Compact icon-only version: purple R-arrow and lime pips without wordmark.
— One-colour version: bone-white symbol and wordmark on charcoal.Include a clear safe-space diagram on the right: the main logo centred inside a thin lime square boundary, with generous margins around it. Use one lime dot as the measurement module and show subtle «1×» measurement lines on each side.Use exact Russian headings:
«ВАРИАНТЫ ЛОГОТИПА»
«ОСНОВНАЯ ВЕРСИЯ»
«ИНВЕРСНАЯ ВЕРСИЯ»
«КОМПАКТНАЯ ВЕРСИЯ»
«ОДНОЦВЕТНАЯ ВЕРСИЯ»
«ОХРАННОЕ ПОЛЕ»No mockups, no photographs, no gradients, no 3D, no extra brands, no decorative illustrations.

Айдентика

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Create one polished 16:9 identity-guideline presentation slide for the premium adult gaming-club brand REFRAX.Visual system: deep charcoal background

0E0C12, deep violet

6127C2, toxic lime

C7FF4A, bone white

F2EFE8. Use a minimal Swiss-editorial grid, flat vector graphic styling, clear hierarchy, large typography and generous whitespace.Title at the top:
«ПАЛИТРА И ТИПОГРАФИКА»Subtitle:
«Сигнал хода. Система правил.»Left side: four large rounded colour swatches in a 2×2 grid. Add these exact labels:
«GRAPHITE / #0E0C12»
«DEEP VIOLET / #6127C2»
«TOXIC LIME / #C7FF4A»
«BONE WHITE / #F2EFE8»Right side: show the typography system.First typeface:
«UNBOUNDED»
Role:
«ЗАГОЛОВКИ, ЛОГОТИП, АФИШИ»Second typeface:
«Manrope»
Role:
«ОСНОВНОЙ ТЕКСТ, НАВИГАЦИЯ, ОПИСАНИЯ»At the bottom add three small chips:
«BOLD 800»
«SEMIBOLD 600»
«REGULAR 400»Use toxic lime only as an accent for numbering, rules and active elements. Do not add mockups, photographs, people, extra logos or extra text.

Обновленный продукт

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Старая версия

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Новый продукт

REFRAX PLAYBACK — портативная Bluetooth‑колонка в форме кассеты. Её корпус переосмысляет главный код клуба: игровой ход становится маршрутом на поверхности устройства, фиолетовый цвет — узнаваемым сигналом бренда, а два динамика напоминают барабаны кассеты. Это лимитированный тех‑мерч, который позволяет перенести атмосферу REFRAX из игрового пространства домой.

Промт для генерации фото:
A 16:9 graphic product key visual for REFRAX PLAYBACK — a portable Bluetooth speaker inspired by a cassette tape. A simplified chunky rounded rectangle made from matte deep-violet plastic, with two oversized flat circular speakers, a black cassette window, one neon-lime signal dot, and a small embossed angular R-arrow symbol.Style: clean low-poly / graphic 3D illustration, simple geometric planes, collectible limited-edition club merch for an adult gaming club. Moody and premium, but not photorealistic, not toy-like, not cyberpunk.Composition: dark graphite background, one large calm violet circle behind the speaker, a thin acid-lime route line crossing the lower third. Speaker placed large on the right side, slight three-quarter view; leave clean dark negative space on the left for presentation text.Colors: graphite black

0E0C12, deep violet

6127C2, muted purple shades, toxic lime #C7FF4A only as a small accent.No hands, no people, no packaging, no extra objects, no text, no labels, no logos except the small abstract R-arrow mark, no realistic transparent plastic, no chrome, no 1980s retro clichés.

Кейвизы проекта

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Промты:01 — Make Your Move
Create a premium vertical 3:4 key visual for REFRAX PLAYBACK, a portable Bluetooth speaker inspired by a cassette tape. No typography and no readable text.Concept: «Make Your Move.» Place a matte violet cassette-shaped speaker like a large game pawn on an abstract dark board-game route. Show the product large in the lower-middle area, in a slight three-quarter view. It has two oversized circular speakers, a black cassette window, one small lime signal dot and a minimal angular R-arrow symbol.A thin toxic-lime route line begins at the bottom edge, makes one sharp turn and leads directly beneath the speaker. Add one large matte-black die with lime pips, partially cropped in the foreground. Leave the upper third dark and empty for later text in Figma.Style: premium graphic 3D product key visual, simplified matte forms, adult gaming-club atmosphere. Colours: graphite black

0E0C12, deep violet

6127C2, toxic lime #C7FF4A.No people, hands, packaging, extra props, readable text, retro 80s clichés, chrome cyberpunk or photorealistic materials.02 — Villain’s Desk
Create a premium vertical 3:4 key visual for REFRAX PLAYBACK, a portable Bluetooth speaker inspired by a cassette tape. No typography and no readable text.Concept: «Villain’s Desk.» Create a graphic 3D still life on a dark graphite table. The violet cassette-shaped speaker is the main hero in the lower-middle foreground, large and clear. It has two oversized circular speakers, a black cassette window, one lime signal dot and a minimal angular R-arrow symbol.Add only three supporting objects: folded matte-black over-ear headphones behind the speaker, one dark role card with a simple violet geometric sign and no readable text, and one matte-black die with lime pips. Add a soft violet circle of light on the desk and a thin lime route line entering from the edge.Leave the upper third dark and empty for later Figma copy.Style: premium editorial graphic 3D illustration, simplified matte materials, adult gaming-club atmosphere. Colours: graphite black

0E0C12, deep violet

6127C2, toxic lime #C7FF4A.No people, hands, packaging, RGB gaming room, clutter, visible branding words, retro clichés, chrome cyberpunk or photorealism.

Исходный размер 1920x1080

Промты:3 кейвиз
Vertical 3:4 flat editorial poster for REFRAX PLAYBACK. No text, no 3D. Oversized violet cassette-speaker silhouette crosses the lower part diagonally; two black circular speakers, black cassette window, lime indicator dot. Huge bone-white circle and thin board-game grid behind it, three lime pips, paper grain and risograph ink texture. Graphite, deep violet, bone white and toxic lime only. Empty dark upper third for typography.4 кейвиз
Vertical 3:4 graphic 3D campaign image for REFRAX PLAYBACK. Violet cassette-shaped speaker inside an open graphite club locker. Beside it: one bright lime fabric wristband and one dark violet membership card with a small abstract R-arrow symbol. Frontal architectural composition, hard shadows, vertical lime access line. Matte simplified forms, premium adult gaming-club mood, empty dark upper area for typography. No people, dice, desk, text or packaging.

Исходный размер 1920x1080

промтыVertical 3:4 surreal editorial poster for REFRAX PLAYBACK. Huge matte-black abstract theatrical mask in foreground; violet cassette-shaped speaker visible through asymmetric eye cut-outs. Deep violet background, thin toxic-lime line, premium sculptural 2.5D style, empty upper third for typography. No text, people or dice.---Vertical 3:4 premium graphic campaign image for REFRAX PLAYBACK. Large matte-black chess clock with two circular timer faces; violet cassette-shaped speaker precisely in the centre. Frontal symmetrical composition, violet buttons, toxic-lime timing line, dark background, simplified 3D studio style. No text or people.

Исходный размер 1920x1080

Промты мерчаКуртка
Premium black technical windbreaker for REFRAX, back view on a neutral model. Large abstract violet route shaped like an R across the back, three toxic-lime dots, reflective details, dark studio background, editorial fashion campaign. No readable text.Блокнот
Premium black REFRAX notebook on a dark violet surface. Matte cover with embossed abstract R symbol and three small lime dots, violet aluminium pen, translucent toxic-lime bookmark, clean top-down product shot, soft hard shadows. No readable text.Жетоны и пины
Collector token set for REFRAX: matte black metal coins and enamel pins inside a graphite tray. Abstract R-route symbol, three lime dots, deep violet inserts, premium game-club collectible aesthetic, macro product photography. No readable text.Бутылка и чехол
Premium graphite metal water bottle with a toxic-lime carabiner loop beside a deep-violet utility pouch. Small abstract R symbol and three lime dots, dark studio set, minimal technical streetwear aesthetic, clean product campaign. No readable text.

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ПромтыПропуск
Premium REFRAX club access card and fabric wristband on a graphite-black studio surface. Matte deep-violet card with an abstract angular R-route symbol and three toxic-lime dots; black woven wristband with violet edging, lime fastening detail. Hard violet rim light, premium adult gaming-club aesthetic, clean product still life. No readable text, people, dice or speaker.Входная навигация
REFRAX club entrance wayfinding sign on a dark graphite wall. Vertical deep-violet acrylic panel with a glowing abstract angular R-route symbol and three toxic-lime dots; a thin lime route line continues across the wall. Premium stylised 3D architecture render, frontal composition, restrained violet glow, minimal night-club atmosphere. No readable text, people, dice or speaker.

Ребрединг REFRAX
Проект создан 22.10.2026
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