
Искусственный интеллект помог мне полностью переработать мой старый проект — концепт ресторана страха «PHOBITRON». Я использовала ИИ, чтобы создать для него новую, цепляющую айдентику и добавить атмосферные детали, превратив работу в проработанную концепцию.
Исходный проект
Ресторан Страха PHOBITRON — это кулинарное шоу, которое представляется участникам театром эмоций. Здесь подается не еда, а чистый ужас. Запах тревоги, глоток беспокойства, закуски из обрывков мыслей — все это предваряет главное блюдо: Ваш собственный страх. Встречаясь с ним лицом к лицу, участники проживают все в полной мере, чувствуя вкус каждого мгновения.


Ребрендинг глазами ИИ
Для реализации этого проекта я работала с несколькими нейросетевыми инструментами: Leonardo Ai и Recraft Ai — для генерации изображений, Ideogram Ai — для создания логотипа, а DeepL — для работы с текстами.
Мне было интересно посмотреть на «чистую» генерацию, поэтому при создании логотипа я намеренно не добавляла в запрос ссылки на конкретные стили. Нейросеть предложила варианты самостоятельно. А вот для отрисовки визуального стиля я уже задавала направление, прося вдохновляться мистической и загадочной атмосферой.
Логотип
Носители
Based on a palette of purple, black, and red tones, create a mysterious image of a restaurant table. The scene should feature strange and specific dishes being offered by a waiter. The atmosphere should be enigmatic and slightly unsettling.
In an identical visual style, recreate a restaurant business card. It should be close-up, primarily in black with purple as the secondary color. The card must feature the main logo as well as smaller, changing/minor logo icons for variation.
In an identical visual style, create detailed and special images of restaurant cutlery. Focus on making the handle highly detailed and non-standard. The overall appearance should be intimidating and frightening.
Adding red to the primary color palette, design a highly detailed, non-standard utensil handle. Incorporate additional unconventional elements that evoke associations with something frightening and unsettling. Focus on intricate, menacing details.
Additionally, recreate a plate in the same visual style. The plate should be black, featuring a non-standard, detailed colored center that incorporates and connects the established color palette (black, purple, red). The design should be intricate and unsettling.
As additional atmospheric elements, add to the black background: 1. A black candle with an unusual, unsettling scent (visually implied). 2. An umbrella in the brand’s colors (black, purple, red) featuring a strict, thunderstorm-inspired pattern. The elements should integrate seamlessly into the overall eerie and detailed aesthetic.
Based on the first image, create a scene where: 1. The black candle is now lit, casting an atmospheric glow and subtle illumination. 2. The umbrella is open, fully displaying its brand-colored (black, purple, red) fabric with the strict thunderstorm pattern.
Maintain the identical eerie and detailed visual style, focusing on the interplay of light and shadow from the candle’s flame.
In the same detailed and eerie visual style, create decorative elements that add an extra layer of mystery. These could take the form of keychain charms or cards/tokens. Their design should be intricate, unsettling, and incorporate the signature color palette (black, purple, red), enhancing the overall enigmatic atmosphere.
In the same detailed and eerie visual style, create decorative elements that add an extra layer of mystery. These could take the form of keychain charms or cards/tokens. Their design should be intricate, unsettling, and incorporate the signature color palette (black, purple, red), enhancing the overall enigmatic atmosphere.
In the same detailed and eerie visual style, create decorative elements that add an extra layer of mystery. These could take the form of keychain charms or cards/tokens. Their design should be intricate, unsettling, and incorporate the signature color palette (black, purple, red), enhancing the overall enigmatic atmosphere.
In the same detailed and eerie visual style, create decorative elements that add an extra layer of mystery. These could take the form of keychain charms or cards/tokens. Their design should be intricate, unsettling, and incorporate the signature color palette (black, purple, red), enhancing the overall enigmatic atmosphere.
On a mystical background illuminated by the eerie glow of the brand’s colors (the dominant purple-red light), create a comprehensive scene featuring all previously designed restaurant objects. Additionally, include new branded merchandise: a hoodie and a gift bag.
Arrange them artistically, ensuring each item is recognizable. The overall composition should be cohesive, detailed, and maintain the established terrifying and mystical aesthetic, unified by the brand’s signature lighting.
Create a set of items presented in a classic, stylish way. The items should be arranged inside matte black boxes with a deep red interior lining (plush or satin). The composition should be clean, focused on the product presentation, and maintain a sense of mystery through lighting and shadow.
Блюда, созданные ИИ для ресторана
Create a dark and enigmatic dessert: a serving of black ice cream. At its center or as a topper, place a small, intricate figurine of a white mask. The mask should be depicted crying, with tears streaming down its cheeks in a vivid red color. The overall style should be detailed, surreal, and aligned with the established eerie aesthetic.
Create a dessert plate, decorated with artistic caramel elements that mimic the appearance of shattered purple glass. The shards should look sharp, translucent, and intricate, as if made from stained glass. The overall style should be detailed, elegant, and carry a subtle, unsettling beauty.
Create a dessert plate, decorated with artistic caramel elements that mimic the appearance of shattered purple glass. The shards should look sharp, translucent, and intricate, as if made from stained glass. The overall style should be detailed, elegant, and carry a subtle, unsettling beauty.
Create a dark cocktail in a transparent glass. The drink is adorned with a single dark berry and sprinkled with a silvery crumb or dust. In the background, incorporate a smoky effect. The overall style should be elegant, mysterious, and detailed.
Create a dark cocktail in a transparent glass. The drink is adorned with a single dark berry and sprinkled with a silvery crumb or dust. In the background, incorporate a smoky effect. The overall style should be elegant, mysterious, and detailed.
Дополнительная нейросеть, понадобившаяся для воссоздания похожих по стилистике изображений:
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