
The concept
My family is the closest and most indispensable people who are always with me. And that’s the idea that I wanted to capture in my poster. Family is depersonalized, because I didn’t want to dedicate this poster only to my family, I wanted everyon to be able to imagine their family in my poster, to think about how important it is, how much it complements us. I did the poster in black and white, which was also a metaphor for something old but eternal. The main metaphor is the phrase «piece by piece», so the pieces in the photograph form a cloud. This cloud is made up of my associations with my family, and they’re as different as the moments of our life with our family, and they all fit into the single cloud of memories of our lives.
