culture mirror: PETROV

WHO ARE WE? It finds its origin in the desire to transpose a cinematographic experience into a tangible object, anchored in French culture: wine.

The founding idea is simple: tell a story through tasting, offering a wine designed to be drunk in several stages, each revealing a different sensation.

At the crossroads of cinema, design and wine-making expertise, the brand positions itself as an experiential project, where wine becomes a narrative medium.

To offer a unique tasting experience, conceived as a journey in several stages, where wine is discovered over time and reveals, at each phase, a new sensation.