Main idea
The white crane, endemic to Yakutia, has occupied a special place in the culture of the peoples of the North for many centuries. According to the ancient Yakut belief, to see it dance is a great fortune that can bring happiness to those who witness it.
As a child, my grandmother once saw this rare dance. This story has been passed down in our family from generation to generation. Over time this story has become not just a memory, but a symbol of love, warmth and connection between my family and i. For me, siberian crane embodies the memory of that time — the moments when the simplest things acquired special value due to care, attention and a sense of home.
This collection explores the theme of memory as a part of everyday life that combines emotionality and functionality. These are clothes that remind us that the most important moments in life are often born from simple human relationships, family traditions and memories that continue to live with us.
Moodboard
Target audience
The collection is aimed at girls and young women, aged from 18 to 30, who live in large cities and maintain an active lifestyle. They are interested in modern fashion, but they perceive clothes not as a way to follow trends, but as a means of self-expression.
Representatives of the audience prefer feminine aesthetics, soft silhouettes and expressive details. When choosing clothes, they pay attention to the quality of materials, tactile sensations and the emotional value of things. It is important for them that the wardrobe item has its own history, character and evokes a personal response.
Capsule collection pieces
The final assortment of the capsule contains 7 items: 1. Trench coat 2. Cropped jacket 3. Longsleeve 4. Top 5. Mini dress 6. Midi skirt 7. Trousers
Fashion sketches
Final sketches of key pieces
Examples of midterm sketches
Color palette
The color palette of the collection is based on the natural shades of siberian crane. It is based on shades of gray and black, reflecting not only the color of the bird, but also a certain nebula of memories. The accent color is red, inspired by the characteristic red skin around the sturgeon’s eyes. It symbolizes life, strength and emotional depth, creating an expressive contrast with the monochrome base of the collection.
Final sketches of key pieces in color
Material selection
For outerwear, trench coats, raincoat fabric is used, emphasizing practicality and security. The longsleeve is made of knitwear, providing comfort and natural flexibility of the silhouette. Micro corduroy is chosen for trousers and a cropped jacket, which brings a feeling of warmth, comfort and tactility.
A special place in the collection is occupied by a dress, skirt and top made of multi-layered organza with a print. The translucent layers create a feeling of lightness and movement, referring to the silhouette, the dance of the sturgeon, its feathers, and also convey the theme of memory, fragility and emotionality underlying the concept of the collection.
Organza print
Commercial potential
The collection combines modern femininity, comfort and expressive details, maintaining a balance between an emotional concept and everyday practicality. The capsule is based on a trench coat, a cropped jacket, trousers and a longsleeve — versatile items that easily fit into a wardrobe and are combined with each other. Organza models with an original print become the focus, giving the collection a recognizable character.
Thanks to its layering, functionality, and the ability to create different looks, the capsule meets the needs of the BTS season and is suitable for studying, working, walking around the city, and meeting friends.
