
Исходный проект
Сладкая сказка: Ремесло глазури, вдохновлённое волшебным миром пряничных фантазий и ароматом тёплого детства. Проект основан на идее игры, где главный герой — пряничный человек, работающий дизайнером интерьеров. Его творчество легло в основу мастерской «Glazur Room», специализирующейся на создании и украшении пряничных домиков.
Мастерская проводит мастер-классы, где каждый может создать свой пряничный дом, приобрести готовые изделия ручной работы и авторский мерч: контейнеры для еды и термостаканы.
В процессе создания визуального стиля использовались нейросети Ideogram.ai, Midjourney, а основой вдохновения стали образы и атмосфера проекта Сладкая сказка: Ремесло глазури, тёплые оттенки карамели и уютная архитектура пряничного мира, переосмысленные через возможности современных технологий.
Элементы фирменного стиля
Логотип

Логотип
Logo design for «Glazur Room» — a cozy workshop inspired by «Sweet Tale: the craft of icing». The brand specializes in making and teaching gingerbread house art. Create an emblem-style logo featuring a cute gingerbread house with icing decorations, warm caramel and pastel tones, and handmade texture. Include the text «Glazur Room» under the symbol in elegant decorative lettering. Style: sweet fantasy, cozy, artisan, playful, inspired by frosting and cookies. Vector logo, clean composition, balanced layout, professional branding design.
Нейросеть Ideogram.ai
Определение шрифта
Шрифт определен с помощью MyFonts.
Определение цветов Логотипа
Цвета логотип определены с помощью Adobe Color.
Паттерн
Create a pattern for a startup based on the main idea, which is described as: set of gingerbread houses in a flat design style, a simple vector illustration with cute cartoon character designs, minimalistic with simple shapes, cute and adorable, in pastel colors, with a christmas theme background. three different types of gingerbread house icons, a gingerbread art pattern, a christmas concept, a vector graphic on a beige background, a simple clean design, and vector graphics. --ar 128:85.
Нейросеть Midjourney.
Create a pattern for a startup based on the main idea, which is described as: set of gingerbread houses in a flat design style, a simple vector illustration with cute cartoon character designs, minimalistic with simple shapes, cute and adorable, in pastel colors, with a christmas theme background. three different types of gingerbread house icons, a gingerbread art pattern, a christmas concept, a vector graphic on a beige background, a simple clean design, and vector graphics. --ar 128:85.
Нейросеть Midjourney.
Определение цветов Паттерна
Цвета первого Паттерна. Определены с помощью Adobe Color.
Цвета второго Паттерна. Определены с помощью Adobe Color.
Айдентика
Визитные карточки
realistic business card design for Glazur Room, minimalist layout, pastel color background (blush pink and cream split design), elegant handwritten logo «Glazur Room» embossed with glossy finish, subtle glaze texture, modern sans-serif contact info below, soft lighting, photorealistic paper texture --ar 3:2 — Image #3.
Нейросеть Midjourney.
Упаковочная бумага
realistic branded wrapping paper design for Glazur Room, seamless pastel pattern with cupcakes, whisks, hearts, and drips of glaze, color palette of blush pink, cream, mint, and lavender, thin black line accents, soft matte paper texture with subtle gloss highlights, cozy and elegant bakery aesthetic, white background, photorealistic lighting --ar 3:2.
Нейросеть Midjourney.
Продукция
Контейнеры
realistic branded takeaway containers for Glazur Room, pastel color palette (blush pink, cream, mint, light lavender), minimalistic cozy design, elegant typography logo «Glazur Room» on the lid, soft matte texture, subtle shadows, photorealistic, clean white background, cohesive and stylish packaging for desserts and pastries, modern and inviting aesthetic --ar 3:2.
Нейросеть Midjourney.
Термостаканы
realistic branded coffee cups for Glazur Room, soft pastel color palette (blush pink, cream, mint, light lavender), elegant minimalistic design, «Glazur Room» logo centered on the cup in modern typography, matte texture with subtle glossy lid, cozy and inviting café aesthetic, photorealistic lighting, white background, stylish packaging for coffee, cocoa and tea --ar 3:2.
Нейросеть Midjourney.
Имбирные печенья
realistic artisanal gingerbread desserts from Glazur Room, beautifully decorated with pastel royal icing in shades of blush pink, cream, mint, and lavender, detailed handcrafted patterns hearts, cupcakes, glaze drips, bows, stars, flowers, and cookies shaped like the «Glazur Room» logo, soft matte texture with glossy icing highlights, cozy and elegant bakery aesthetic, arranged on light wooden background, warm daylight, photorealistic style --ar 3:2.
Нейросеть Midjourney.
Пряничный домик
realistic gingerbread house kit with separate cookies, pastel icing tubes, candy decorations, The Sweet Studio logo on box, photorealistic, cozy and playful, white background --ar 3:2.
Нейросеть Midjourney.
Промо-материалы
realistic bus stop advertisement for Glazur Room, pastel pink and cream color palette, cozy bakery visuals with cupcakes and glaze patterns, «Glazur Room» logo at center with elegant typography, tagline «Your sweet story begins here», reflection of city lights, evening photorealistic scene --ar 3:4.
Нейросеть Midjourney.
realistic outdoor billboard advertisement for Glazur Room, elegant pastel background (blush pink, cream), large «Glazur Room» logo in glossy glaze style, tagline «Learn. Bake. Create.» below, minimal cupcake and icing illustrations, bright daylight city street, photorealistic lighting --ar 16:9.
Нейросеть Midjourney.
Пространство
realistic interior of Glazur Room baking studio, soft pastel color palette (blush pink, cream, mint, lavender), open bright space with wooden tables, modern ovens, cozy lighting, large «Glazur Room» logo on wall, clean and inspiring atmosphere for baking and learning, photorealistic, daylight --ar 16:9.
Нейросеть Midjourney.
realistic workshop area inside Glazur Room, pastel colors (cream, blush, mint), long wooden tables, students learning baking under chef guidance, ingredients and pastry tools neatly organized, cozy and creative atmosphere, sunlight through big windows, «Glazur Room» signage on wall, photorealistic --ar 16:9.
Нейросеть Midjourney.
Использованные ресурсы для создания проекта
Список нейросетей: 1. Ideogram.ai 2. Midjourney
Для создания промтов использовался ChatGPT.
Для определения цветов и шрифтов использовала сайты MyFonts и Adobe Color.