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A little story about me

I was born in Armenia and grew up in Moscow. Moving between different cultural environments has shaped the way I see people, places, and emotions. It has made me attentive to the things we carry with us — memories, habits, gestures, and fragments of places we once called home.My work explores how these experiences can be translated into clothing. Through research, I collect visual and emotional references, study cultural identities and the temperaments of women who have surrounded me, and transform my observations into silhouettes, materials, and details.

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THE QUESTION BEHIND MY WORK

How can a feeling become something you can see and touch?
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BRAND POSITIONING

Self-Explorers

People who are curious about their inner worlds, personal histories, and evolving identities. They see clothing as a way to explore and express who they are, rather than simply follow trends.

Aesthetic Observers

People who find meaning in details: a gesture, a texture, an old photograph, a familiar silhouette, or a memory attached to an ordinary object. They are drawn to thoughtful design, cultural references, and emotional depth.

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VISUAL IDENTITY

Emotion through detail. Memory through form

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My visual language grows from the contrast between cultural environments, personal memories, and the temperaments of the people I observe.

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I am drawn to expressive silhouettes, tactile materials, subtle irregularities, layered forms, and details that carry a sense of history or personal meaning.My approach combines research-based imagery with an intuitive sensitivity to colour, texture, proportion, and movement. Rather than illustrating a feeling literally, I look for a visual equivalent — a fold that resembles a remembered gesture, a material that evokes a familiar sensation, or a silhouette that expresses a particular temperament.Key visual codes: — Cultural contrasts and personal archives — Expressive silhouettes and draping — Tactile materials and layered textures — Details inspired by gestures, objects, and rituals — The tension between familiarity and transformation

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— HOW I WORK

01. Observe & Research

I begin with an experience, a question, or a detail that stays with me. It might be a memory, a cultural reference, a gesture, or a particular human temperament. Also I explore the context through visual references, texts, photographs, personal archives, and material experiments.

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02. Translate & Develop

I identify the emotional and visual principles of the research and turn them into a concept, a set of references, and a design direction. Then I experiment with silhouettes, proportions, textures, and construction to find a physical expression of the idea.

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03. Realise

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— WHAT I BRING

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