ARCADE FIZZ
«Аркада» — анимационный 3D-мультфильм о забытых персонажах старой аркадной игры. По сюжету главный герой находит картридж во время уборки и вспоминает былые времена.
персонажи в оригинальном мультфильме
Я захотела создать бренд газированных напитков и взять персонажей своего старого проекта в качестве маскотов, сохранив их яркость и эстетику ретро-игр.
Айдентика
«ARCADE FIZZ» — это бренд газированных напитков, нацеленный на любителей ретро-игр. Его маскотами являются четыре героя-персонажа аркадной игры: кролик Кик, медведица Мод, лисица Виктория и главный герой, кот Алекс.
персонажи игры в айдентике, Leonardo.AI
Промпт для Кика: The character is a pixel arcade-style white rabbit with a big head, huge, round, bright blue and pink eyelids, two soft pink blush circles on the cheeks — adds to the charm. He also has small pink nose. Long, upright ears with pink inner linings — classic bunny silhouette. One ear has a small pink bow tied near the base. He’s wearing only long red shorts with a pink heart pattern and big bright red boxing gloves on his arms. They contrast sharply with the white fur and cute accessories and suggest action, bravery, or even a sporty personality.
Промпт для Мод: The character is a pixel arcade style brown bear with round, soft and chubby face and with large, expressive green eyes. She has small, rounded ears with pink insides, also as pink earmuffs. She has tiny black nose and unexpressive face. She’s wearing a knit-style light blue dress with visible stitching lines and two pink bow details on the chest, light and dark green striped scarf, tied neatly around its neck — adds a cozy vibe. She gives off calmness and intelligence.
Промпт для Виктории: The character appears to be a fox with a sleek, angular face and pointed features. Its fur is primarily red, with darker red shading on the tail tip, paws, and parts of the face, giving it a vivid look. The fox has large, almond-shaped green eyes with black eyeliner-like outlines, conveying determination or focus. The inner ears are light pink, contrasting with the bright red outer fur. There are light brown swirl markings on both cheeks, adding a decorative and unique touch to its face.
Промпт для Алекса: The character is an orange tabby cat with darker orange stripes on its head, arms, and tail. It has a round face with a small pink nose and a light beige-colored muzzle and inner ears. The cat has large, expressive blue eyes. There are small freckles or spots on its cheeks. It’s wearing a red headband tied around its forehead, with the ends of the band hanging to one side — giving a sporty or martial-arts vibe. The cat is dressed in a white sleeveless shirt, which looks rugged and casual. It also wears blue jeans with visible stitching and a belt with playful circular patterns. Overall, this character has a fun, heroic, and slightly mischievous look — like an energetic adventurer or action-loving cat in a colorful animated or game world.
Я хотела создать яркий, напоминающий об аркадных играх логотип, но в то же время сделать его довольно простым, не перетягивающим на себя внимание. Его я создала с помощью Krea, палитру определила с помощью Adobe Color.
логотип, Krea
палитра, Adobe Color
Промпт: generate a logo in a pixel-art arcade style for a brand of carbonated drinks «ARCADE FIZZ». «ARCADE FIZZ» is a line of carbonated drinks inspired by the vibrant spirit of the golden age of arcades, pixels, and carefree fun.
Товары
тематический напиток Алекса, ChatGPT
Промпт: realistic image of an peach-flavored carbonated drink in a small can. Packaging is pixel art arcade style and should have this color palette: letters «arc» should be pink (EAACAF), «ade» yellow (F2B950), «f» and first «z» blue (59A8D9), «i» green (8DBF5A), second «z» red (D96248), add a phrase «the taste of adventures» on a packaging and add a pixel art mascot on a packaging, orange tabby cat with a red headbend and wearing a white sleeveless shirt and blue jeans. the references are in the pictures.
тематический напиток Виктории, ChatGPT
Промпт: realistic image of an cherry-flavored carbonated drink in a small can. Packaging is pixel art arcade style and should have this color palette: letters «arc» should be pink (EAACAF), «ade» yellow (F2B950), «f» and first «z» blue (59A8D9), «i» green (8DBF5A), second «z» red (D96248), add a phrase «defeat the thirst» on a packaging and add a pixel art mascot on a packaging, red fox with a sleek, angular face and pointed features. The fox wears a cream or light beige bodysuit accented with green details and metal shoulder pads.
тематический напиток Мод, Gemini 2.5 Flash Image (Nano Banana)
Промпт: realistic image (like ones in the pictures) of an pear-flavored carbonated drink in a small can. Packaging is pixel art arcade style and should have this color palette: letters «arc» should be pink (EAACAF), «ade» yellow (F2B950), «f» and first «z» blue (59A8D9), «i» green (8DBF5A), second «z» red (D96248), add a phrase «chill and drink» on a packaging and add a pixel art mascot on a packaging, brown bear with big green eyes. She’s wearing pink earmuffs, light blue dress two pink bow details on the chest and light and dark green striped scarf.
тематический напиток Кика, Gemini 2.5 Flash Image (Nano Banana)
Промпт: realistic image (like ones in the pictures) of an lychee-flavored carbonated drink in a small can. Packaging is pixel art arcade style and should have this color palette: letters «arc» should be pink (EAACAF), «ade» yellow (F2B950), «f» and first «z» blue (59A8D9), «i» green (8DBF5A), second «z» red (D96248), add a phrase «defeat the boredom» on a packaging and add a pixel art mascot on a packaging, white rabbit with bright blue eyes, long, upright ears, one ear has a small pink bow tied near the base. He’s wearing only long red shorts with a pink heart pattern and big bright red boxing gloves on his arms.
Пространство
магазин «ARCADE FIZZ» снаружи, Gemini 2.5 Flash Image (Nano Banana)
Промпт: evening. A vibrant, neon-drenched retail space that feels like walking into a live-action arcade game. The exterior is sleek, dark facade with a glowing, pixelated «ARCADE FIZZ». This logo should have a certain color palette: letters «arc» should be pink (EAACAF), «ade» yellow (F2B950), «f» and first «z» blue (59A8D9), «i» green (8DBF5A), second «z» red (D96248). The four mascot characters are rendered as large, retro-style cabinet art on the windows.
магазин изнутри, Gemini 2.5 Flash Image (Nano Banana)
Промпт: a vibrant, neon-drenched retail space that feels like walking into a live-action arcade game. Lighting: Low ambient light, with dramatic blacklights and dynamic, shifting neon tube lighting (blues, pinks, yellows) tracing the walls and ceiling. There are a wall-length coolers glow from within, showcasing rows of tall, beautifully designed cans. The colorful labels create a pixel-art mosaic. There’s also a dedicated area with a few classic arcade cabinets (Pac-Man, Street Fighter) set to free-play. High-score leaderboards are displayed on nearby screens. There’s a glossy epoxy floors that reflect the neon, brushed metal accents, and pops of bold, primary colors.
Плакаты
плакат, Gemini 2.5 Flash Image (Nano Banana)
Промпт: A dynamic, vertical poster for «Arcade Fizz» featuring the orange tabby cat mascot as the central hero. The cat stands tall on a glowing pixelated platform, fists raised like a champion, wearing its red bandana and white tank top. Behind it, a giant pixel-art arcade screen displays «HIGH SCORE: 999999» with floating stars and confetti. The background is a gradient from deep blue to electric pink, with subtle grid lines and scanlines for retro CRT effect. At the top, bold 8-bit text reads «THE CHAMP IS HERE!» in rainbow block letters with a black outline. At the bottom, smaller pixel font says «ARCADE FIZZ — TASTE THE VICTORY.» Floating around the cat are tiny pixel icons: a trophy, a soda can, a joystick, and a heart. Style: Clean pixel art with soft glow effects, high contrast, and energetic composition. Mood: Confident, triumphant, game-on.
плакат, Gemini 2.5 Flash Image (Nano Banana)
Промпт: a busy, colorful, retro-futuristic poster styled like a vintage arcade cabinet marquee. The center features a pixel-art Game Boy-style screen showing the cat mascot mid-jump, collecting golden coins in a side-scrolling level. Surrounding the screen are real-world objects rendered in pixel style: a cassette tape labeled «FIZZ MIXTAPE, ” a pair of sunglasses, a soda can, a controller, and a small white rabbit peeking out from behind the screen. The background is a bright cyan with scattered geometric shapes, stars, and zig-zag lines. At the top, large bubbly pixel text reads „INSERT COIN TO UNLOCK FLAVOR!“ with sparkles. Bottom left corner has a blue starburst badge: „LYCHEE EDITION — LIMITED RUN.“ Bottom right: „ARCADE FIZZ — THE TASTE OF ADVENTURE“ in small pixel font. Style: Chaotic but balanced collage, inspired by 90s arcade flyers — saturated colors, overlapping elements, playful typography. Mood: Nostalgic, interactive, fun.
плакат, Gemini 2.5 Flash Image (Nano Banana)
Промпт: a sleek, modern-retro poster with a minimalist layout. On the left, a single «Arcade Fizz» soda can stands upright against a warm cream background, rendered in photorealistic detail with a subtle pixel texture overlay. On the right, the pixel-art fox mascot leans casually against the can, one paw resting on it, smiling confidently. Above them, three short phrases float in bold, staggered pixel font: «SWEET.» (pink), «SPARKY.» (yellow), «UNSTOPPABLE.» (orange). Below the can, small pixel text reads «Defeat the thirst.» Tiny pixel hearts and lightning bolts hover around the cat’s head. Lighting is soft studio-style, casting gentle shadows. Style: Clean, product-focused, with pixel art accents — perfect blend of modern packaging design and retro gaming charm. Mood: Cool, confident, stylish.
Использованные модели нейросетей
Для создания большей части продукции и айдентики использовались Leonardo.AI, Krea, ChatGPT, Gemini 2.5 Flash Image (Nano Banana). Для написания промптов использовались ChatGPT, Qwen и Deepseek. Качество изображений улучшалось в Krea, так же для коррекции я использовала Gemini 2.5 Flash Image (Nano Banana).
