«Берегиня» — это пекарня-хранительница русских традиций. Здесь можно отведать исконно славянской выпечки и узнать о ключевых праздниках народа
За основу бренда взята метафора румяной выпечки, которая отражена в градиентах. Кроме того, это метафора русской вышивки гладью. Другим элементом дизайна являются контурные узоры, отсылающие к русских сказкам
ребрендинг глазами AI
логотип и типографика
/create a logo for a bakery with Russian pastries called «БЕРЕГИНЯ». Logo features: rounded shapes, gradient, use of yellow and orange. The background is white (Ideogram).
C помощью My Fonts я определила самый близкий к логотипу вариант шрифта (Rounds Black Regular)
цвета и паттерн
/create a wavy pattern with flowers, circles and abstract elements as in the reference. black background, gradient outlines (Recraft AI). Референс — второе фото
/A photo of realistic mockups of printed materials for a bakery brand. There is a flyer with a photo of bread and the text «Save the date: Cake sale this Saturday!» There is also a business card with the bakery logo and contact information. A receipt with a list of purchased items is placed inside a round bun. A tag with the bakery logo is attached to a coffee mug (Ideogram)
/A photo of realistic mockups of printed materials for a bakery brand. There’s a flyer with a large image of a fresh loaf of bread and a small image of a baguette. The flyer includes information about the bakery, such as location, contact information, and a map. There’s also a business card with the bakery’s logo and contact information. The materials are placed on a wooden surface (Ideogram)
/A photorealistic image of a package with Russian pastries. The package is brown and has a label with the text «Russian pastries». The pastries inside are visible through the transparent window on the front of the package. There are a variety of pastries, including babka, pirogi, and kurnik. The background is a white surface (Ideogram)
/A photorealistic image of a bakery setting with a waiter handing a paper bag filled with Russian pastries to a customer. The background reveals a display of various baked goods such as bread, pastries, and cakes. The lighting is soft and warm (Ideogram)
/A photo of a bakery with craft bags filled with Russian pastries. There are also pastries on display in a case. The background has a rustic brick wall (Ideogram)
/create a photorealistic atmospheric image of a paper bag with Russian buns (Ideogram)
/create a photorealistic atmospheric image of a paper bag with Russian buns in the hands of a girl, a girl bites a Russian loaf. in the background is a Russian magical winter, it is snowing. a girl in an earflaps hat and with a Russian vibe (Recraft AI)
промо-материалы
/Street graphic poster for the bakery brand «BEREGINYA». The poster features the brand logo, Russian-style design on a black background, orange rounded contour patterns are used. It depicts Russian buns. The poster advertises Russian baked goods (Ideogram)
/create a horizontal banner with pine trees and building in the background (Ideogram)
/create a wooden stand on the street (Leonardo AI)
дополнительные носители
/An image of orange and black merch (T-shirt, bag) of a bakery brand. The merch that hangs in the gift shop and lies on the shelves is black and orange. A gradient of orange and purple is also used (Ideogram)
помещение пекарни
/A photo of a bakery interior with a gradient background of orange and yellow colors. There are tables inside where people sit and eat pastries. The pastries are displayed in a glass cabinet near the entrance. The floor is made of wooden planks. The lighting is warm (Ideogram)
/create a bakery interior using gradient and orange and yellow colors in the design. inside there are tables where people sit and eat pastries (Ideogram)
— Для реализации данного проекта были использованы нейросети Leonardo AI, Ideogram, Recraft AI. — Для создания текста использовался чат GPT — Для определения шрифта логотипа — What font is: — Для редактирования Adobe Illustrator
