Sashaskvo store
SASHASKVO store Architects: Roman Gulyaev, Maria Tsakharias Photo: Daniel Annenkov
The interior of the venue, like the overall brand concept, aims to immerse guests in a world of art and elegance. The theme of theatre and understated grandeur permeates the design and decor of the boutique space. Our primary goal was to create a distinctive style that accurately reflects the character of the brand.
In keeping with the overall aesthetic, we have crafted furniture that serves as both an enhancement to the space and a striking focal point. Given that this is a commercial space, it was crucial that the interior exude a distinctive character and make a memorable impression in the marketplace. To achieve this, we endeavored to create furniture of an unconventional nature, utilizing materials that are not typically employed, while maintaining a keen focus on ergonomics.
The creation of red marble is both the pride and the challenge of our project. During the course of implementation, we encountered difficulties in achieving the desired shade, but the client was unwilling to abandon this material.
We decided to turn to a forgotten 19th-century technique — intrusion. It proved successful in the theatrical concept of the project and allowed us to achieve the desired result. The specialist painstakingly hand-painted a 4-metre shelf and an 8-metre panel over a period of three months.
In the process of developing the brand’s concept, we employed the corporate colours as our foundation, actively engaging with the brand identity guidelines, which were concurrently created alongside the interior design. The primary colour is red, with the addition of a warm shade of white to imbue a sense of airiness. The dressing room and bathroom spaces were given a more intimate feel through the use of dark graphite. The juxtaposition of these areas, such as the transition from a black dressing room to a vibrant sales floor, serves to create a theatrical effect through the contrasting use of colours and lighting.
The use of large-scale or non-conventional LED screens has now become a norm for us, and our clients are well aware that their commercial spaces will inevitably feature a digital content area. A key feature of the interior design was the kinetic chandelier and the kinetic theater curtain in the storefront window. In our recent projects, we have been actively incorporating kinetic elements, which imbue static interiors with dynamism and captivate the attention of visitors. The chandelier remains in perpetual motion, offering multiple color modes, including a striking red light that dramatically transforms the space. The theater curtain and the arrangement of mannequins welcome guests and draw passersby to the 5-meter-long showcase.
