AI — odnazhdy
концепция проекта:
Воспоминания о первых чувствах живут в каждом, но с течением времени мы порой забываем их. odnazhdy — это не просто напиток, а окно в прошлое. Каждый вкус лимонада был вдохновлён значимыми событиями жизни: первая дружба, первая ссадинана колене, первый поцелуй и даже первое предательство.
первая упаковка/сделанная с помощью генераций
магазин/бар бренда odnazhdy
плакаты для бренда
плакаты для бренда
айдентика бренда odnazhdy
фотоматериалы как часть айдентики бренда
носители айдентики
Описание процессов создания айдентики
Первое, что я сделал — это прописал ChatGPT концепцию и основные визуальные принципы айдентики проекта. Далее мы определили шрифт, цветовую палитру и логотип, которые также были сгенерированы с помощью ChatGPT.
Далее все промпты я прописывал в чат и просил адаптировать их для midjourney, там я генерировал все картинки.
Промпты:
1.a minimalist glass lemonade bottle with a label featuring a small faded vintage childhood photo in the center, surrounded by a lot of white space, clean composition. the label has the word «odnazhdy» written at the bottom in thin Helvetica Light font. the design aesthetic is poetic, nostalgic, emotional yet minimal evoking memories of childhood, first love, first laughter, scraped knees. subtle traces of real life like a handwritten mark or smudge. high-end editorial product photography, soft daylight, neutral background, cinematic composition, natural light reflections on glass, shallow depth of field 2.minimalist bar interior completely covered in white fabric walls, furniture, tables, and ceiling all draped in soft white cloth, creating a serene and poetic atmosphere. the space feels like a blank page, symbolizing purity, memory, and new beginnings. soft natural light diffused through the fabric, subtle folds and textures, clean composition, calm mood. no colors, no logos, no decorations, only white fabric and light. poetic, conceptual, contemporary art installation aesthetic, cinematic lighting, high-end editorial photography 3. nostalgic retro childhood photo, slightly faded and soft, with a subtle 35 mm film grain and warm tones. natural light, shallow depth of field, emotional and candid moment a child laughing, running, or playing outdoors. 1990s-2000s atmosphere, film texture, vintage color palette, slightly blurred edges, imperfect composition like from an old family album. cinematic analog aesthetic, poetic and intimate mood 4. two young children sitting together on a blanket outdoors on the grass. the older boy, wearing a striped t-shirt and light shorts, gently hugs the younger girl, who wears a light beige pinafore dress over a pastel shirt. they look softly toward the camera. nostalgic early 2000s childhood photo aesthetic, natural daylight, simple background with grass and a playground fence, slight 35 mm film grain, soft focus, faded colors, warm tones, imperfect composition, emotional and candid. poetic and intimate analog photograph, evoking childhood memories
5. a small child sitting in a bathtub filled with thick white foam, smiling and playing with bubbles. 2000s style tiled bathroom with blue and white ceramic tiles, old household items like soap boxes and shampoo bottles on the bathtub edge. nostalgic early 2000s home photo aesthetic, taken with a simple compact camera, natural warm light, slight blur, subtle 35 mm film grain, imperfect framing, authentic and intimate childhood atmosphere, candid moment 6. a small girl standing in shallow lake water near the shore, wearing a loose blue T-shirt with letters on it, hair tied in a messy bun, looking slightly upward with a thoughtful expression. reeds and calm water in the background, soft natural daylight, nostalgic early 2000s home photo aesthetic, slightly faded colors, mild film grain, gentle blur, evokes childhood summer memories, authentic and candid composition 7. a small girl eating ice cream outdoors in summer, wearing a yellow tank top with colorful flower prints and green frills, her face slightly smeared with melted ice cream, hair tied into two pigtails with colorful hair ties. background with blooming flowers, green grass, and simple yard scenery, soft warm daylight, early 2000s home snapshot aesthetic, natural expression, nostalgic childhood vibe, gentle film grain, slightly faded colors, candid moment, authentic and imperfect framing 8. minimalist business card design for a nostalgic lemonade brand called «odnazhdy», inspired by childhood memories. clean white background with lots of negative space, the brand name «odnazhdy» written in thin Helvetica Light, small handwritten details in black pen (like short phrases: «первая любовь», «первый смех»), no images or photos, subtle paper texture, soft natural lighting, high-end modern layout, calm emotional tone, poetic simplicity, design-focused composition, editorial aesthetic
9. minimalist envelope design for the nostalgic lemonade brand «odnazhdy», inspired by childhood memories. clean white envelope with lots of empty space, brand name «odnazhdy» printed in small Helvetica Light at the bottom, a few handwritten words or phrases in black pen like «первое письмо», «лето», «первая любовь», delicate and emotional touch, no images or logos, only typography and handwriting, matte paper texture, soft daylight, high-end editorial photography aesthetic, poetic minimalism
