experience
Оригинальный проект
Носитель и стикеры
Плакат
Новый проект
В рамках данного проекта мной было принято решение переосмыслить существующий проект «LEVELUP» — бренд шлемов дополненной реальности.
В качестве первого шага я обратилась к ChatGPT с просьбой подобрать новое название и сформулировать обновленное описание. Среди предложенных вариантов я выбрала название «experience», которое лучше всего отражает игровой характер бренда.
Бренд шлемов дополненной реальности «experience»
Experience — это больше, чем технология. Это новый способ видеть, чувствовать и проживать реальность.
AR-шлем Experience превращает повседневные моменты в увлекательные истории, где каждый день — это открытие, достижение и шаг к чему-то большему.
Мир не меняется — меняется то, как ты его воспринимаешь. Испытай реальность по-новому. Испытай Experience.
/// Prompt: Create a catchy and original brand name and description for an augmented reality headset. The brand should feel fun, futuristic, and appealing to gamers and tech enthusiasts. Include associations with nostalgia (like old-school gaming, Dendy, or Pokemon), but make it modern and youthful. Provide 3–5 name options with short descriptions and taglines for each.
Логотип
/// Prompt: Create a new logo for the «experience» brand. Youth style, associations with Pokemon, old retro games, minimalistic, Japanese geek vibe, geek, create a minimalistic logo that looks modern and attractive to a youth audience. The logo should be simple but expressive, with an emphasis on clean lines and concise shapes. The logo should look good both in digital format and in print, and convey the dynamism and energy of the youth style. Avoid overloading with details, focus on trending design and visual recognition.
Цветовая гамма
После создания логотипа был сформирован предварительный вариант цветовой палитры, который затем был проанализирован и уточнён с помощью инструмента Adobe Color.
/// Prompt: Generate a color palette for the brand, taking into account its target audience and character. The palette should include primary colors (1-2), additional colors (2-3), and accent colors to highlight. Consider the harmonious combination and emotional impact of colors, consistent with the brand’s values and style. Colors should work well together in both digital and printed formats, ensuring recognizability and visual integrity.
Шрифты
Я также идентифицировала шрифты, применённые нейросетью, с помощью сервиса Font Finder от What Font Is. Данный подход позволил выстраивать единый стилистический контекст при формировании последующих запросов для генерации текста на изображениях.
После разработки логотипа и фирменных цветов я перешла к визуализации продукции бренда.
Шлем
/// Prompt: Generate a realistic augmented reality helmet based on the following ref list (insert your ref list here).
Image Requirements:
- Photos and visualizations of the helmet - Black studio background - Spectacular photo shoot with professional movie lighting - Helmets with an unusual and aesthetic design - The use of beautiful, high-quality materials in visualization - Emphasize the details and textures of the helmet, emphasize realism and a high level of elaboration
Pay attention to the surroundings and the light to create an atmosphere of professional photography.
Наклейки
/// Prompt: Generate a Psp mockup. Dark background, psp floating in the air, beautiful studio light, contour light. Create a set of stickers and stickers styled to match the brand’s corporate identity.
/// Prompt: Create a set of stickers and stickers styled to match the brand’s corporate identity, use the main corporate colors and their shades of minimalism, include elements related to the brand, logo, mascot, key symbols or slogans. Generate them on helmet
Билборд
/// Prompt: Create several mockup billboard layouts designed in the style of a given brand. Consider the following parameters. The color palette strictly corresponds to the branded colors of the brand. Use branded fonts and text styles specific to the brand. Include the logo and key elements of the corporate identity. The design should combine simplicity and expressiveness, be easy to read from a long distance. Choose a suitable slogan or short advertising text that reflects the brand’s values and mission. Mockup scene: the billboard is placed in a realistic urban location, in the subway. Presentation format — high-quality images with clear display of details and texts
Интерфейс шлема
/// Prompt: Create an interface inside an augmented reality (AR) helmet in the style of a specific brand, taking into account the following parameters: The color scheme of the interface strictly corresponds to the brand’s corporate colors. Use branded fonts, icons, and graphic elements specific to the brand. The interface should be as simple, intuitive, and unobtrusive as possible, with an emphasis on user-friendliness in the AR environment. The interface components (menus, notifications, indicators) are positioned so as not to interfere with the overview and interaction with the real world. Include elements that reflect the brand’s style, such as brand shapes, animations, and button styles. Provide for the adaptability of the interface for different usage scenarios (navigation, work, entertainment). Add examples of dynamic interaction: tooltips, gesture controls, voice commands, if applicable.
Коробка
/// Prompt: Create a packaging design for an augmented reality helmet in the brand’s style, taking into account the following parameters. Focus on technology and innovation, reflecting current AR trends. The use of branded colors, fonts, and graphic elements of the brand. Convenience and functionality of packaging for protection and presentation of the device. Key information is included: product name, logo, main features and icons. The aesthetics of minimalism with an emphasis on high-quality materials. The ability to visualize a 3D model of a package or layout.
Магазин
/// Prompt: Create a picture of the design of the store (premises) in the style of the brand, taking into account the following parameters. Use brand colors, logo and fonts of the brand. Decor and decoration in accordance with the image (minimalism, high-tech). An atmosphere that conveys the values and mood of the brand. Choosing the style of furniture and storefronts in harmony with the brand
Использованные ресурсы
Генерация промтов и картинок: ChatGPT 5 Создание мокапов: Google AI Создание видео: hailuoai Распознавание шрифта: What Font Is Распознавание цветовой палитры: Adobe Color
