Бренд хайкинг снаряжения VANDR глазами AI
В этой работе демонстрируется, как искусственный интеллект способен преобразовать уже готовый проект, изменяя его визуальную идентичность и дополняя новыми деталями. В качестве исходной основы использован проект первого модуля про бренд хайкинг снаряжений.
Исходный проект
Ссылка на проект в старом портфолио: https://portfolio.hse.ru/Project/223946
Ребрендинг глазами ИИ
В ходе реализации моего проекта были использованы нейросети Krea, Ideogram, Leonardo.ai и What Font is.
Я использовала метафору и визуальное оформление проекта предыдущего модуля как основу, после чего попросила нейросеть предложить свой взгляд на реализацию этого продукта. Такой подход позволил не только сохранить исходные идеи, но и добавить свежие, неожиданные элементы, что привело к новому визуальному восприятию.
Логотип
/imagine prompt: generate minimalistic logo for hiking equipment brand VANDR using orange and black colors as main
Шрифт
Элементы фирменного стиля
/imagine prompt: generate a mockup of printed materials (paper, envelope, business cards) on a white background for the hiking equipment brand VANDR using orange and black colors
Для генерации плакатов была использована нейросеть Ideogram
/imagine prompt: generate two striking minimalistic advertising posters for the hiking outerwear brand VANDR. Use sharp, bold lines and a dynamic layout, focusing on the contrast between orange and black colors. Put additional information about brand in the bottom corners of each posters.
/imagine prompt: generate a variety of fancy style stickers as a part of identity for the hiking equipment brand VANDR using orange and black colors on white background
/imagine prompt: generate a mockup of a minimalistic poster for the hiking equipment brand VANDR in the urban Moscow environment on billboards using orange colors. The poster features a silhouette of a person hiking up a mountain. Use photo of the Moscow skyline with buildings and a bridge as a background.
/imagine prompt: generate a billboard advertising a production company in the urban Moscow environment. The billboard features the hiking equipment brand VANDR, use hiking backpack as an advertisment product. The colors orange and black are used. The billboard is placed on a building.
Дополнительные носители
/imagine prompt: сreate a realistic 3D model of a durable, sleek water bottle designed for a hiking gear brand VANDR. Include a spill-proof cap. The bottle should have a modern, minimalist look, with attention to detail in texture and materials.
/imagine prompt: generate a 3D render of a hiking backpack from the brand VANDR. The backpack is orange and black, with the VANDR logo and other branding elements on the front. The backpack is placed on the ground in a nature setting.
/imagine prompt: generate a 3D render of a hiking tent model for the hiking outdoors brand Vandr. The tent is black and orange and is placed on a nature background. The overall image has a realistic style.
/imagine prompt: сreate a 3D model of a high-performance hiking jacket for the VANDR brand. Use weather-resistant fabric and multiple zippered pockets. Focus on durability, mobility, and comfort. Include subtle VANDR branding. The color palette includes black and orange. Use nature as a background.
Офисное здание
Чтобы сгенерировать здание и интерьер офиса бренда VANDR, я использовала нейросеть Ideogram
/imagine prompt: сreate a detailed 3D visualization of a modern office building for Vandr, a premium hiking gear brand. The architecture should blend natural materials such as wood, stone, and glass, reflecting the brand’s connection to the outdoors. The building should have a sleek, yet rugged design, with large windows. Include branding elements such as a logo or signage. Use orange and black colors as main ones.
Интерьер
/imagine prompt: сreate a 3D visualization of the interior of a modern office for Vandr, a hiking gear brand. Use a combination of wood, stone, and metal for the furniture and decor. Include a spacious, open-plan layout with collaborative workspaces, comfortable lounges, and meeting areas. Include large windows, indoor plants and stone feature walls. Display Vandr’s hiking gear in an innovative, visually appealing way—possibly as art installations or display zones. Use black and orange colors as main.
Используемые сервисы
Ideogram (https://ideogram.ai/t/explore) Krea (https://www.krea.ai/home) Leonardo Ai (https://app.leonardo.ai/) What Fon is (https://www.whatfontis.com/)
