
Рубрикатор
Брендинг основного проекта
Проект представляет собой уникальный брендинг для маття-чая из Японии, сочетая традиции с современными трендами. Исследуя визуальную идентичность, включая упаковку и цветовые палитры, бренд отражает богатую культуру и философию маття из Японии. Основное внимание уделяется созданию ощущений, которые погружают потребителей в мир японской чайной церемонии и гармонии.
Ссылка на проект на старом портфолио: https://portfolio.hse.ru/Project/228955

Брендинг c помощью ИИ
В рамках учебного курса по искусственному интеллекту было принято взять проект маття-чая за основу для разработки брендинга с помощью нейросетей. В основу концепции для нового стиля брендинга легла: растяжка грейдов маття-чая. Ассоциацию с растяжкой можно легло считать с помощью акварельных переходов и смешения цвета. Брендинг строится на акварельных растяжках и смешении цветов.
Логотип
imagine promt: create a logo for matcha-tea brand SADO like it was created by Ikko Tanaka. The design should have a japanese graphic design vibe, but quite remarkable and new. Do not include a bubble and round forms and too childish design. The brand have a premium audience, but not a gold luxury design.
Шрифтовое решение
imagine promt: minimalist photography style, a modern, English font for a Japanese matcha brand is on white background with the cleanliness of helvetica. The full alphabet is shows, with letters A B C D E F G H I J K L M N O P T E F G U V W X Y Z.
Цветовые решения
imagine promt: A modern simple composition with a carefully crafted color palette inspired japanese matcha brand. The colours are various of green, the range from pale green to dark green. Colours should look like Pantone.


imagine promt: A modern photography composition featuring a carefully crafted color palette inspired japanese matcha brand. The colours are various of green, ranging from soft to rich dark forest, complemented by creamy white and warm beige accents. Colours should look like Pantone.
Малые носители
Все изображения были дополнены логотипом или изменены с помощью графических редакторов: Photoshop. Изменения были внесены минимально.
imagine promt: A crisp, high-contrast bokeh effect photography of a minimalist business card against a pure white background, featuring a single, bold green brand name «SADO» in a modern the essence of Japanese matcha tea.
imagine prompt: create a mockup of printed materials paper, envelope, business cards, notebooks lying on the on the white background for the SADO matcha-tea brand in Ikko Tanaka graphic design style using green and white colors.
imagine prompt: create a mockup of printed materials paper, envelope, business cards, notebooks lying on the white background for the SADO matcha-tea brand in Ikko Tanaka graphic design style using green and white colors.
imagine prompt: create a mockup of printed materials paper, envelope, business cards, notebooks lying on the white background for the SADO matcha-tea brand in Ikko Tanaka graphic design style using green and white colors.
Упаковка
imagine promt: Create a minimalist composition of five transparent glass bottles with smooth, blended green watercolor-inspired stains, each containing a different shade of Japanese matcha green tea, standing upright on a pristine white background, showcasing the SADO brand.
imagine promt: Render a serene and minimalist photography composition featuring three cylindrical cans of Japanese matcha tea brand SADO, with smooth, blended green watercolor stains, standing upright on a pristine white background.
imagine promt: Create a minimalist photography-style mockup featuring 5 uniquely designed packages of Japanese matcha tea brand SADO, each adorned with smooth, blended green watercolor stains, standing upright on a pristine white background.
Упаковка на полках магазинов


imagine promt: A 3D render of matcha-tea SADO brand water bottles displayed on a supermarket shelf
imagine promt: A 3D render of matcha-tea SADO brand water bottles displayed on a supermarket shelf.
Дополнительные носители


imagine promt: Create minimalist realistic poster featuring a bokeh effect photography of the essence of a Japanese matcha tea brand called SADO. The overall aesthetic is calm, deeply evocative of Japanese culture and tradition.
imagine promt: Create a serene and minimalist realistic gift card capturing the essence of a Japanese matcha tea brand called SADO.
imagine promt: A fashion photograph of a model wearing green sunglasses and a large, oversized dark brown hoodie with a Japanese Ikko Tanaka inspired picture for the SADO matcha-tea brand. The model is standing against a deep, white cyclorama background. The overall atmosphere of the photo is ashy and luxurious.
imagine promt: A fashion photograph of a model wearing green sunglasses and a large, oversized dark brown hoodie with a Japanese Ikko Tanaka inspired picture for the SADO matcha-tea brand. The model is standing against a deep, white cyclorama background. The overall atmosphere of the photo is ashy and luxurious.
Плакаты
imagine promt: Create a visually captivating poster for the matcha tea brand SADO. The design should incorporate expressive watercolor drips and splashes, complemented with green on white background
imagine promt: Capture a sleek, modern, minimalist photography-inspired vertical poster mockup standing at the center in the urban Moscow.
Плакаты были наложены на сгенерированный мокап через Photoshop.
Генерации плакатов в стиле Bokeh Leonardo.Ai imagine promt: Create a visually captivating poster for the matcha SADO. The design should incorporate expressive watercolor drips and splashes on the white background.
Стиль постеров Minimalistic в Leonardo Ai imagine promt: Create a visually captivating poster for the matcha SADO. The design should incorporate expressive watercolor drips and splashes on the white background.


imagine promt: Create a visually captivating poster with package for the matcha SADO with expressive watercolor drips and splashes on the white background.
Дополнительная серия коллаборации с японским художником


imagine promt: Create a promotional cards inspired by Ikko Tanaka for the matcha tea brand SADO. The design should incorporate expressive watercolor drips and splashes, complemented by soft green and natural shades on white background.
imagine promt: Create a promotional cards for the matcha tea brand SADO. The design should incorporate expressive watercolor drips and splashes, complemented by soft green and natural shades on white background.


imagine promt: Create a promotional cards for the matcha tea brand SADO. The design should incorporate expressive watercolor drips and splashes, complemented by soft green and natural shades on white background.
Главное здание компании
imagine promt: SADO brand building displayed in urbanism city. The building have a minimalist design with blended watercolor stain in various shades of green, evoking the freshness and serenity of matcha.
Интерьер
imagine promt: Create an interior design for matcha brand. The walls are adorned with smooth, watercolor-inspired green stains, adding a touch of whimsy and sophistication. The floor is made of polished concrete, and the furniture is sleek and minimalist, with clean lines and a limited color scheme.
imagine promt: Create an interior design for matcha brand. The walls are adorned with smooth, watercolor-inspired green stains, adding a touch of whimsy and sophistication. The floor is made of polished concrete, and the furniture is sleek and minimalist, with clean lines and a limited color scheme.
imagine promt: Create an interior design for matcha brand. The walls are adorned with smooth, watercolor-inspired green stains, adding a touch of whimsy and sophistication. The floor is made of polished concrete, and the furniture is sleek and minimalist, with clean lines and a limited color scheme.
Главное здание сетевого магазина
imagine promt: Create a 3D building for matcha shop. The green hues gradate from light mint to deep forest, with soft, feathery edges, reminiscent of Japanese ink wash painting green and dark green.
Интерьер
imagine promt: Render a serene and minimalist design interior for the shop of Japanese matcha tea brand SADO, showcasing a peaceful ambiance through a watercolor-inspired aesthetic.
imagine promt: Render a serene and minimalist design interior for the shop of Japanese matcha tea brand SADO, showcasing a peaceful ambiance through a watercolor-inspired aesthetic.
imagine promt: Render a serene and minimalist design interior for the shop of Japanese matcha tea brand SADO, showcasing a peaceful ambiance through a watercolor-inspired aesthetic.
Анимации с помощью ИИ
Предложенные анимации могут быть использованы для продвижения в социальных сетях бренда или рекламных кампейнов.
В дополнении к проекту получилось найти интересную нейросеть для генерации видео и анимации, которая не требует написания промтов. Для генерации пользователю предлагают готовые анимационные приемы и возможность добавления изображения, которое нужно анимировать.
imagine promt: create the ending poster with THANKS for japanese matcha tea SADO brand with watercolour splashes
Заключение
Все иозображения были сгенерированы в нейросети Leonardo.Ai Анимации для изображений сделаны в нейросети Pika.Art
«ссылки на использованные нейросети» нейросеть: Leonardo.Ai нейросеть анимации: Pika.Art