The concept of
is based on the concept of transition from historical and cultural heritage to modernity, which notes not only one of the main mission of the project — restoration, but and a wide audience of events that can be visited by any resident of the city. Moreover, our goal within this topic was not to divide the two concepts by separating them from each other from a friend, and a to combine them into one space, allowing them to emphasize and to complement each other. 'Cause without the past, we weren’t, we weren’t, we weren’t, we weren’t real!The key element for us has been the gradient — colors moving into each other symbolizes the transition from past in future, some & laquao; bridge&raquao; through centuries, and is the festival itself. By encircling a visitor with shade associations, we were able to create a special atmosphere <laquo; magic outside of time» where he can get to know the the origins of his story in interesting into 0; interesting manner.
Wheat and font
In the quality of & laqua; past&raquao; was selected calm and the tender pink color — buildings of high cultural value were painted with similar muffled shades. So we indicate the past as one of the the most important themes of the festival, because it is this color that is present at the all products. The role of the ' quo; real» is also played by three bright and big colors: blue, pink and red, each of which represents one of past&raquao0; thematic directions of the festival: past&raquao1; — water, past&raquao2; — material past&raquao3; past&raquao4; — light. They create a festive atmosphere of the festival past&raquao5; they construe past&raquao6; the first soft color, creating a bright spilling image.Elements
Composing the composition we used three main geometric forms: the circle that represents the sun and the light, the triangle — water, one of the the most important symbols of Petersburg, and the straight corner representing the land and the kirpics by which we & laquao; restore the» the landmarks for the Petersburg building.The constants for the visual row were the unique roofs of the buildings of Petersburg. We invite you to take a new look at the architecture and the architecture; to focus on the the composition and the interesting features of each of the they.
The design of the aideentics is based on architecture of landmarks significant to Petersburg — Isaacian and Cathedral, Ermitage, House of Music and many others, thus preserving the special atmosphere of Petersburg and his culture.
The block structure ensures the universality of the identics, allowing it to be easily adapted to its different products and festival platforms, while keeping a single visual image.
