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FISH FOR VEGETRIANS is a multidisciplinary fishing club that conducts fishing trips. The objective of the project is to rethink and formulate a new image of fishing.
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The concept of the brand collection is based on an anarcho-primitivism: Minimalism and function return their original meaning, emphasizing the importance of the product itself. Clothing as a desire for an informed way of life, rejecting anything that has no real value.
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IDENTICA
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FISH STATEMENT AND PRESENTATION OF THE CLUB
During the project ' s establishment, a fishing trip was organized and participants learned how to create unique situations. At the club’s presentation, the experience gained and the importance of fishing philosophy were discussed in more detail.
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