I’m Diana Kochieva, a 4th year Fashion Branding student at HSE. I work with fashion brands and designers on the space around a collection: windows, pop-ups, festival stands and immersive formats. I start with research into the brand’s archive, symbols and cultural context, find one image that carries the idea, and turn it into a space people can walk into. Inside: a pop-up built for Roman Zimogorsky at the Telling Stories festival, a window concept for A.F. Vandevorst and an AR performance about a city and a lost home.