О проекте
В четвёртом модуле первого курса я создала брендинг для бренда RRRAMEN, являющимся производителем лапши быстрого приготовления (и не только), маскотом которого является тигр.
«RRRAMEN — не просто еда, а источник энергии и силы, благодаря которой человек готов принять любой вызов».
Ссылка на оригинальный проект: https://portfolio.hse.ru/Project/215038
Ребрендинг
С помощью ChatGPT было принято решение использовать иллюстрации маскота тигра на носителях. Цвета остались по большей части тёплыми.
Новые версии логотипа получились по разному, используя один и тот же промпт, но два разных инструмента: Recraft и Ideogram.
A logo for a ramen company named RRRAMEN (all caps, no spaces in between letters). The font is black and bold with a simplistic illustrated cartoonish tiger face.
Дизайн упаковок
Ramen packaging for a brand named RRRAMEN, with a cartoonish tiger mascot. The main colors are orange, red, with green accents. The shape of the packaging should be square.
Промпт, улучшенный Leonardo.ai: Create a vibrant, Asian-inspired illustration of various sauce bottles lined up side by side, each featuring the RRRAMEN branding, a playful cartoon tiger mascot with bright, expressive eyes, and a cheerful smile, against a warm, gradient background that blends rich shades of red, orange, and brown, evoking a sense of bold flavor and energy, with the tiger’s fur and whiskers subtly textured, and the bottles adorned with bold, modern typography in a rounded, sans-serif font, with the brand name «RRRAMEN» written in a curved line above the tiger’s head, and the sauce names «Spicy Blaze», «Savory Delight», and «Rich Tonkotsu» written in a horizontal line below, with subtle Japanese-inspired design elements, such as kanji characters or traditional motifs, tastefully integrated throughout the design.
Сreate milk in carton packaging for a ramen brand named RRRAMEN with a mascot of a cartoon tiger on it. The colors are red, orange. This line of product should illustrate the soothing effect after dri
Приложение
Create an interface for a desktop version of a mobile app to order ramen from brand named RRRAMEN. The colors neutral, but there are accents of red, orange.
Плакаты
В данном случае промпты отличаются друг от друга всего одной-двумя фразами, но композиционные решения получаются разные.
Промпт 1: An illustrated poster for a ramen company named RRRAMEN. It should demonstrate the product and packaging with bright bold colors like orange, red and brown. It should also feature the face of mascot cartoonish tiger in some way. There shouldn’t be any hieroglyphs. Промпт 2: An illustrated poster for a ramen company named RRRAMEN. It should demonstrate the product and packaging with bright bold colors like orange, red and brown. It should also feature the mascot of a cartoonish tiger in some way. There shouldn’t be any hieroglyphs. Промпт 3: An illustrated poster for a ramen company named RRRAMEN. It should demonstrate the product and packaging with bright bold colors like orange, red and brown. It should also feature the face of mascot cartoonish tiger in some way. There shouldn’t be any hieroglyphs. More cartoonish.
Некоторые детали и текст были подправлены в Photoshop.
Локации
Create a physical shop space for a ramen brand with stands for ramen and other products and bright layout, consiting of orange, red and brown hues.
Изначальные изображения для внутреннего пространства торговой площадки, сгенерированные в Ideogram, позже были взяты за основу для генераций уже в Leonardo. Промпты использовались одинаковые для каждой попытки. В Leonardo картинки получились лучше и хорошо перенеслись на горизонтальный формат.
Create a physical shop space for a ramen brand with stands for ramen and other products and bright layout, consiting of orange, red and brown hues.
Промпт, улучшенный Leonardo.ai: Create a vibrant outdoor seating area for customers to savor RRRAMEN’s delectable dishes, seamlessly extending the physical shop’s warm ambiance. The space is adorned with a palette of burnt oranges, deep reds, and earthy browns, evoking the rich flavors and aromas of the ramen. Rustic wooden tables and chairs with subtle orange cushions are arranged amidst lush greenery, providing a cozy nook for patrons to indulge in their steaming hot bowls. The RRRAMEN logo, emblazoned in bold, cursive red script, accents the space above a wooden trellis, while warm lanterns suspended from the trees cast a soft, golden glow. Amidst the tranquil atmosphere, customers of diverse skin tones and ages, with varying facial features and hairstyles, sit engaged in lively conversations, enjoying their meals and the serene outdoor setting.
Мерч
Create a stickerpack with a cure tiger cartoon mascot for a ramen brand named RRRAMEN. The stickers can also depict ramen bowls and chopsticks. The color palette is red, orange and green
Basic stationary in the office. Books, pens, journals, etc. View from above
Для мерча был сгенерирован набор стикеров в Leonardo, а сами носители в Recraft. Также в Recraft был убран фон одного из получившихся стикерпаков, чтобы было легче поместить картинки на носители в Photoshop.
Ссылки на использованные нейросети
ChatGPT (URL: https://chatgpt.com/)
Recraft (URL: https://www.recraft.ai/)
LeonardoAI (URL: https://app.leonardo.ai/)
IdeogramAI (URL: https://ideogram.ai/)
