«‎balm» — инновационный бренд умных светильников, специализирующийся на продаже минималистичных и функциональных светодиодных ламп.Использование передовых технологий и современного дизайна позволяют создать уникальный и удобный продукт.

Продукты и айдентика для оригинального проекта были разработаны в спокойной и холодной палитре, использовался минималистичный стиль для оформления печатной продукции и упаковки.

Новая концепция бренда — Soft RitualПри разработке ребрендинга balm ИИ предложил концепцию Soft Ritual — «свет как ежедневная забота». Её идея заключается в том, чтобы представить умное освещение не просто как технологичный продукт, а как часть повседневных ритуалов: мягкого пробуждения, продуктивной работы и спокойного вечернего отдыха.

Промт 01: Create a multi-view product presentation for a second balm smart lamp with a muted sage-green tapered base and a tilted elliptical diffuser that appears to float above it.
Show the lamp on a natural oak side table in a warm interior. Include detail panels featuring the glowing oval shade, matte finish, control button, charging port, and a smaller lifestyle view.
Keep the product design consistent across all panels. Use cream, sage, sand, olive, and warm amber illumination.
Premium industrial design photography, realistic materials, soft shadows, minimal styling. No text, logos, or watermarks. The tilted oval diffuser must clearly distinguish this model from the first lamp.

Промт 02: Create a multi-panel product presentation of a balm table lamp: a classic mushroom silhouette with a wide domed ivory diffuser and rounded cylindrical base.
The large main image shows the glowing lamp on an oak bedside table in a warm minimalist interior. Smaller panels show the front view, top view, diffuser detail, matte finish, base controls, and charging port.
Maintain identical proportions and materials across every view. Use cream, sand, warm amber light, textured plaster, and soft natural shadows.
Photorealistic Scandinavian product photography. No text, logos, captions, or watermarks. Focus entirely on the lamp.

Промт 03: Create a refined brand identity board for balm, a smart lighting brand based on the concept «Soft Ritual» — light as everyday care. Use the third, bottom-most logo from the reference image.
Color palette: milky cream (F7F2E9), ivory (EDE4D7), sand (A7B49A), olive (6B7456), terracotta (C46A4F), dusty blush (DAB5A7), and graphite (2C2C2A).
Develop a signature soft light halo with organic edges, translucent layers, and peach-to-sage gradients. Include color swatches, organic shapes, geometric forms, contour patterns, color combinations, and scale variations.
Use a warm cream background, editorial grid, fine dividers, humanist typography, and generous negative space. All labels must be in Russian. One standalone graphic standards sheet only, without packaging or advertising mockups.

Промт 04: Create a premium key visual for balm, a smart lighting brand inspired by «Soft Ritual.»
Show a glowing ivory mushroom-shaped table lamp on an oak bedside table in a serene Scandinavian bedroom. Include linen textiles, textured plaster, a ceramic cup, and a terracotta vase with olive branches.
Use warm sunlight, natural shadows, cream, sand, sage, and terracotta tones. Integrate the signature translucent light halo into the background.
Place the supplied third, bottom-most «balm» logo in the upper left. Add the Russian headline «Свет, который заботится» and supporting copy «Умные лампы и освещение для каждого момента вашей жизни.»
Photorealistic interior photography, refined composition, warm ambient light, generous negative space. Avoid futuristic styling and visual clutter.

Промт 05: Create three coordinated advertising posters for balm, presented side by side.
Poster 1 — «Мягкое пробуждение»: an angled oval bedside lamp in a cream-and-peach bedroom.
Poster 2 — «Фокус в деталях»: a slim suspended pendant lamp above a wooden desk in a sage-and-sand interior.
Poster 3 — «Спокойный вечер»: a tall cylindrical floor lamp beside a lounge chair in a terracotta-toned room.
Use the supplied «balm» logo, organic light halos, warm neutral colors, natural materials, soft shadows, and understated typography. Each poster must have a distinct lamp shape, lighting mood, and composition.
All copy in Russian. Premium Scandinavian art direction, photorealistic product imagery, clean layouts, consistent branding.

Промт 06: Create a premium studio still life featuring exactly three branded balm objects: a cream product box, a tall shopping bag with cotton handles, and an olive-green brochure.
Arrange them on a textured limestone surface with balanced overlaps and natural depth. Apply the supplied lowercase «balm» logo and the Russian tagline «Свет, который заботится.»
Use the signature organic halo in peach, terracotta, and sage. Emphasize uncoated paper, matte printing, subtle embossing, and tactile materials.
Warm directional sunlight, soft shadows, neutral background, elegant Scandinavian art direction. Exactly three branded objects, no lamps or people. All text in Russian except the logo.

Промт 07: Create a premium product still life for balm smart LED bulbs. Show two realistic A-shaped bulbs with frosted diffusers, cream housings, and metallic screw bases, emitting a soft warm-white glow.
Place a cream branded box on the left and an open deep-olive box with additional bulbs on the right. Use the «balm» logo and organic peach-and-sage halo graphics.
Include minimal Russian copy: «Умная лампа для вашего пространства», «Тёплый белый», and «Регулировка яркости».
Style the scene with limestone, textured plaster, soft sunlight, and subtle botanical accents. Photorealistic product photography, realistic reflections, warm shadows, refined composition.

Промт 08: Create an elegant stationery still life for balm, featuring business cards, a cream envelope, letterhead, and a terracotta accent card.
Use the supplied lowercase «balm» logo, warm cream and olive paper, and the signature translucent peach-and-sage light halo.
Emphasize textured uncoated paper, clean edges, subtle embossing, matte ink, and generous negative space. Arrange the stationery on a beige stone surface with warm afternoon sunlight and soft botanical shadows.
Premium editorial photography, tactile materials, restrained Scandinavian minimalism. No people or unrelated products.