LUNOM- бренд аксессуаров для путешествий по Вселенным
Цель
Целью проекта является создание айдентики бренда аксессуаров «UniKey» с помощью нейросетей
[1] старый проект // UniKey
[2] новый проект
я решила поменять всю айдентику и название, сохраняя одно — эстетику, атмосферу и философию бренда. в начале я попросила сгенерировать ChatGPT название, описание и метафору для моего бренда аксессуаров для путешествий по Вселенным--->
название — промт (ChatGPT) Create a short, elegant, and timeless brand name for an interdimensional travel accessories label. The brand represents light, journey, inner illumination, and movement across universes. The tone should feel minimalist, poetic, and futuristic, blending cosmic and human elements. The name should be one invented word, smooth to pronounce in any language
из всех предложенных названий я выбрала LUNOM. синтез lumen + nomad, «светлый кочевник».
описание (ChatGPT) Lumen Nomad — бренд для тех, кто странствует не по картам, а по сиянию звёзд. Наши аксессуары созданы из материалов, что будто впитали отблеск разных миров — ткань из лунного шелка, застёжки, откликающиеся на прикосновение энергии, сумки, где время течёт мягче. Каждая вещь хранит историю путешествия — тихий свет воспоминаний о мирах, которые вы покинули, и о тех, куда ещё не ступали.
метафора (ChatGPT) «Осколки света, собранные в дорогу» Lumen Nomad — это как собрать лучи звёзд в ладони, чтобы они указывали путь сквозь темноту межмирий.
визуализация атмосферы бренда --->
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промт для двух людей two people are looking at each other. one is wearing headphones and is overexposed, while the other is realistic. they are standing far away in an empty space, surrounded by a star.
для одного abstract photo of a luminous human silhouette wearing futuristic headgear, glowing softly in blue and white, motion blur and lens bloom, taken with old VHS camcorder, cinematic grain, heavy noise, flashlight illumination, surreal yet realistic texture, dreamy spiritual calm mood, glowing haze, deep indigo and green tones, aura of otherworldly light.
визуализация продукции бренда --->
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промт для браслета fashion photo of a bracelet decoration with a predominant blue color. the background is dark with stars. the decoration is silver, illuminated, and has a glowing texture. there is star dust all around.
для наушников create a fashion photo of headphones with a predominant blue color. the background is dark with stars. the decoration is silver, illuminated, and has a glowing texture. there is star dust all around. take a close-up photo and add a person to the background.
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промт a photo in the style of an vhs camera, blurred glowing hands of a person with jewelry on their fingers, many rings. highlights+blur, grain.
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промт для упаковки Fashion photo of packaging for a jewelry brand, theme of travel to universes. the box is open, light from inside the box, star dust around. there should be no text on the image, the photo should be futuristic.
создание пространства — торговый зал, коммьюнити и телепортация.
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промт
- generate a marketplace for a space jewelry store. the storefronts have illuminated headphones, rings, bracelets, and bags. there are many people inside, and their silhouettes are also illuminated.
- create a photo of a person dressed in a futuristic style, create a photo of a crowd. It should be futuristic, with blue blurred tones. This crowd is dancing at a night festival. You can make the people semi-transparent to show how their bodies merge with their souls in the dance. Use blue, white, and metallic accents. The lighting is greenish due to the blur and noise. The photo was taken using a canon VHS camera and a flash. Add some dust. in the center, two people are kissing, their bodies seem to have taken off. they are wearing headphones.
- create an image of a person who teleports to another universe, their body soars upward, everything is blurred and overexposed, and the main color is blue. the body floats above the ground. add star dust
- create an image of a person who teleports to another universe, their body soars upward, everything is blurred and overexposed, and the main color is blue. the body floats above the ground. add star dust
промо-материалы
(Recraft)/ мелкий текст добавлен в Figma
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(Recraft)/ текст на втором постере добавлен в Figma
промт:
- make a vertical a3 poster. on the poster text LUNOM. the poster depicts hands with a lot of rings, they are smeared and overexposed. around the darkness, around the stardust.
- make the poster az vertical. on the poster text LUNOM. the poster depicts the hands of a blonde girl, she is about 25 years old, with a lot of rings, they are blurred and overexposed. around the darkness 3, 4, 7) make a vertical a3 poster. on the poster text LUNOM- accessories store. add people to the poster, bags and headphones, star dust. write new collection. all people bodies are overexposed, white, glowing. background dark 5, 6) make a vertical a3 poster. on the poster text LUNOM- 29 September- cosmo party. guy and girl kissing, they have headphones on, bodies and headphones are lit. bodies glow. add stardust.
- a photo in the style of an vhs camera, blurred glowing hands of a person with jewelry on their fingers, many rings. highlights+blur, grain.
айдентика
make logo LUNOM- main text, additional- THE LIGHT WANDERER. background blue, star dust. without objects and people. inscription caps-lock, elongated, white, strongly blurred, glowing. (Recraft)
палитра цветов // Adobe Color
после анализа наиболее часто встречающихся шрифтов в WhatTheFont, двумя главными стали Coinage Caps Humphrey Paget и Aure Jane CJ.
после создания изображений продуктов, пространства, атмосферы итд проекта, я выделила несколько деталей, которые как раз и создают «атмосферный код» проекта:
- вспышка - блюр - размытые блики - vhs эффект, пиксельное качество - руки - кольца, аксессуары - свобода, бунтарство, человеческие тела и силуэты - звёздная пыль - взаимодействие
всё это влияет на потенциального покупателя положительным образом, вызывая эмоции, ностальгию. он смотрит не на идеальную картинку, а на живую, свободную.
носители
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промт для пластинки A minimalist photo of a translucent vinyl record standing upright against a wall, illuminated by a bright flash. The center label says «LUNOM» in clean white letters on a black circle. The lighting creates a cold, bluish tone and soft reflections on the wall. Shot on 35 mm film with a compact flash camera. Film-like aesthetic with slight overexposure, analog grain, and soft focus. Retro, cinematic mood — Fujifilm tones, natural vignette, visible film texture.
промт для банки A person sitting in the dark, holding a tall matte can with the word «LUNOM» printed in white letters. The photo is taken with a bright flash, creating a cold blue tone and strong contrast. Shot on 35 mm film using a compact flash camera. Film aesthetic with visible grain, soft blur, and slightly overexposed highlights. The background fades into darkness while the can and hand are sharply lit. Retro analog style, Fujifilm tones, cinematic nighttime mood.
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промт The girl is sitting on the floor in a dark room in front of a white door. She is wearing a white T-shirt and light-colored shorts. In front of her is a large white paper bag with the word «LUNOM» written on it in a simple font. The lighting is neon and cold, with a blue glow that creates an atmosphere of soft light and a touch of mysticism. The photo appears to be slightly overexposed, with glare on the bag and the floor, reminiscent of analog or retro photography.
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промт для туфли A close-up of a person’s foot in a black high heel stepping on a white paper sheet with the word «LUNOM» written on it. Flash photography, cold blue lighting, overexposed film aesthetic, moody editorial vibe, analog camera, Y2K lo-fi fashion style.
промт для чека A hand holding a white receipt with the word «LUNOM» printed at the top, illuminated by a harsh flash. Vintage film effect, cool blue tone, grainy texture, minimal composition, lo-fi documentation style.
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промт для кольца A close-up of a hand wearing a silver ring engraved with the word «LUNOM, ” nails painted white. Blue flash lighting, soft focus, dreamy vintage aesthetic, film grain, analog Y2K style photography.
промт для подвески A minimalist close-up of a person wearing a round silver pendant necklace engraved with „LUNOM.“ Bare shoulders, blue-toned flash photography, overexposed analog look, artistic lo-fi portrait, nostalgic early-2000s vibe.
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промт пакет 1 A person’s bare foot resting on a white shopping bag with the «LUNOM» logo. Flash photo with blue tint, intimate atmosphere, film grain texture, minimalist lo-fi editorial aesthetic.
промт пакет 2 Two people standing barefoot on a bed, a white «LUNOM» shopping bag placed in front of them. Flash-lit analog photo, blue film tone, casual candid composition, Y2K editorial vibe, nostalgic 35 mm feel.
(Recraft)/ текст добавила в Figma
промт сумка A small transparent cosmetic bag on a wooden table, held by two hands with white nail polish, filled with perfume and makeup items. Flash photography, dreamy film look, cold blue tones, Y2K lo-fi glam aesthetic.
промт одежда A girl with long blondie hair dancing at night, raising her arms, seen from behind. Flash photo with strong blue light, grainy film texture, nostalgic Y2K party atmosphere, cinematic analog mood.
для большего погружения в атмосферу я создала несколько гиф на основе сгенерированных картинок. анимировала фото в Runway.
bring this photo to life in a boutique, keep the style. (Runway)
bring this photo to life. add a starfall, bring people to life naturally, It’s like life has stopped. (Runway)
lift the girl higher into the sky, let her fly. also animate the background, add falling glowing stars in the sky. (Runway)
промт для исходного фото (Recraft) create an image of a person who teleports to another universe, their body soars upward, everything is blurred and overexposed, and the main color is blue. the body floats above the ground. add star dust
использованные нейросети ---> ChatGPT Recraft Adobe Color WhatTheFont Runway
