Personal Branding — Alona Kozitsyna
More than one style. More than one identity. ONE BRAND.
My logo is a reflection of who I am — both as a person and as a designer. I don’t fit into just one identity, and neither does my brand. Instead of a single, fixed mark, my logo exists in multiple variations, it adapts, evolves, and shifts, just like my design approach. My brand identity isn’t about being one thing—it’s about embracing change and expressing the many sides of what I create.
THE WAY OF THINKING
I started by thinking about something that has multiple sides and endless possibilities, which led me to the Rubik’s Cube. Inspired by its structure, I developed a 3×3 grid as the foundation for my design. From there, I began exploring fixed elements that would allow me to create multiple variations of the same logo while maintaining a cohesive identity.
