Оба бренда находятся в поле велоэстетики. IRNBY выпускает спортивную форму для велосипедистов. Кофейня Rockets в своем пространстве установила велопарковки — таким образом, оба бренда показывают свою лояльность к велоспорту.
За основу коллаборации взяты велосипедная линейка бренда IRNBY «Cycle Spirit», цветовые решения двух напитков: Velophasis и Birz, а также диджитал кружочки, нанесенные на кофейные упаковки бренда Rockets concept Store.
Цель
Увеличение узнаваемости брендов, привлечение новой аудитории, укрепление имиджа активного и стильного бренда.
Целевая аудитория брендов
- Молодые люди: 18-35;
- Ведут спортивный образ жизни;
- Интересуются модой;
- Живут в мегаполисе
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When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
Press space bar to start a drag.
When dragging you can use the arrow keys to move the item around and escape to cancel.
Some screen readers may require you to be in focus mode or to use your pass through key
