AI LUMI
LUMI — частный роддом, который заботится о здоровье вас и вашего малыша. Чаще всего больница — это место, где людям некомфортно и страшно. Таким образом роды и так являются стрессом, а еще не комфортное место может плохо повлиять как на маму, так и на новорождённого. Поэтому мы создали идеальное место для каждой будущей мамы, где спокойная и приятная атмосфера для появления новой жизни на свет.
Ребрендинг глазами AI
Чтобы определить направление ребрендинга, я использовала ChatGPT. Впоследствии выбрала один из предложенных вариантов.
Промт: действуй как коммуникационный дизайнер. Необходимо придумать айдентику для бренда LUMI. Это родильный дом, в котором всем мамочкам комфортно и хорошо, никому не страшно и не больно рожать. Предложи 3 варианта развития визуального стиля для бренда.
Идея: Прикосновение, которое успокаивает. Основной визуальный элемент: текстуры в монохроме штрихи, мазки, мягкие линии, напоминающие ткань или прикосновение руки.
Логотип
промт: Create a logo design for a maternity hospital named «LUMI». Style: soft, delicate, elegant, inspired by gentle flowers and nature. Typography: modern, rounded, minimal, friendly, easy to read. Visual elements: floral motifs (soft petals, light leaves, subtle blossoms) that surround or integrate with the word «LUMI». Mood: calm, safe, caring, warm, and tender, symbolizing motherhood and new life. Colors: monochrome (black and white), refined line art without harsh contrasts. Output: clean, professional, vector-style logo suitable for medical branding.
Промт: Logo design for a maternity hospital named «LUMI». Elegant, minimal, soft and tender style. The logo should include the word «LUMI» with delicate floral elements (flowers, leaves, petals) integrated in a gentle, airy way. Clean, modern typography, rounded and friendly. The composition must feel calm, safe, caring and light. Monochrome color scheme, subtle line art, no harsh contrasts. Balanced and harmonious logo suitable for a medical brand for mothers and newborns.
Шрифт
С помощью сервиса WhatFontIs у меня получилось определить шрифт, на основе которого могли строиться сгенерированные логотипы и который впишется в обновлённую айдентику бренда.
Также, с помощью Adobe Color, определила цветовую палитру бренда.
Промо-материалы и мерч
Промт: Design a cotton tote bag (shopper) for the maternity hospital «LUMI». Style: minimal, clean, soft pastel gradients with abstract curved wave patterns inspired by the provided logo. The LUMI logo should be placed prominently in the center or integrated into the pattern. Mood: modern, elegant, friendly, and safe.
Промт: Design packaging for baby bottles for the maternity hospital «LUMI». Style: modern, minimal, soft pastel gradients, abstract curved wave patterns that match the LUMI logo style. The LUMI logo should be clearly visible on the packaging. Mood: elegant, professional, clean, caring, and safe for mothers and babies.
Промт: Design baby bodysuits (raspashonki) for the maternity hospital «LUMI». Style: minimal, soft pastel gradient wave patterns, inspired by the LUMI logo. The LUMI logo should be placed gently on the fabric, not too large, integrated harmoniously with the pattern. Mood: soft, tender, safe, modern. Background: white cotton fabric with subtle pastel design elements.
Промт: Object: Baby stroller for the maternity hospital «LUMI». Design style: Minimal, modern, elegant, and friendly. Soft pastel gradients with abstract curved wave patterns inspired by the LUMI logo. Logo placement: Subtle, either on the canopy, frame, or fabric pattern. Materials/Texture: High-quality, baby-safe materials; smooth matte metal frame, soft fabric seat, glossy accents optional. Features: Ergonomic, safe, and comfortable for newborns; sleek modern lines, foldable design. Color palette: Soft pastels (pink, blue, cream, mint), calm and trustworthy tones. Mood/Feel: Friendly, safe, elegant, and approachable for parents. Perspective/Angle: 3D realistic view, showing front, side, and slightly angled top perspective for product visualization. Extras: Optional subtle reflection or soft shadow for realism.
Промт: Design baby bottles for the maternity hospital «LUMI». Style: soft pastel gradient lines and minimal abstract wave patterns, consistent with the LUMI logo design. The LUMI logo should be clearly printed on each bottle. Mood: gentle, safe, caring, and modern. The design should look professional and suitable for newborn products.
Промт: Design a cotton tote bag (shopper) for the maternity hospital «LUMI». Style: minimal, clean, soft pastel gradients with abstract curved wave patterns inspired by the provided logo. The LUMI logo should be placed prominently in the center or integrated into the pattern. Mood: modern, elegant, friendly, and safe.
Промт: Object: Baby pacifier for the maternity hospital «LUMI». Design style: Minimal, clean, modern, elegant. Use soft pastel gradients. Include abstract curved wave patterns inspired by the LUMI logo. Logo placement: Subtly on the pacifier handle or integrated harmoniously into the pattern. Materials/Texture: Smooth, safe, baby-friendly plastic or silicone, glossy finish. Mood/Feel: Friendly, comforting, safe, and trustworthy for newborns and parents. Perspective/Angle: 3D realistic view, clear front and side angles for product visualization.
Промт: Design a set of business cards for the maternity hospital «LUMI». Style: modern, minimal, elegant, with soft pastel gradient abstract wave line patterns inspired by the LUMI logo. Mood: clean, professional, calm, and tender, reflecting safety and care. Colors: white background with subtle pastel gradients. Typography: modern, rounded, minimal. Layout: include the LUMI logo, name, position, phone number, email, and website. Presentation: many business cards, neatly arranged in stacks and scattered, shown from different angles. The design should look professional and consistent with the LUMI brand identity.
Пространство
Для генерации изображений пространства бренда я решила использовать нейросеть QWEN.
Промт: Design the interior space of a maternity hospital named «LUMI». Style: modern, minimal, soft pastel gradients and abstract wave line motifs inspired by the LUMI logo. Mood: calm, safe, warm, and welcoming, so that mothers feel comfortable and unafraid. Elements: spacious reception area, patient rooms, corridors. Clean white walls with subtle pastel gradient decorative patterns. Furniture should be soft, minimal, ergonomic. Light wood and soft textiles in pastel tones. The LUMI logo should be present in the space design (on walls, reception desk, signage). Lighting: bright but gentle, natural daylight combined with soft warm artificial lighting. Overall impression: a safe, airy, modern, and tender environment for mothers and newborns.
Промт: Design the ultrasound examination room for the maternity hospital «LUMI». Style: modern, minimal, with soft pastel gradient decorations inspired by the LUMI logo. Mood: safe, calm, and welcoming for mothers. Elements: ultrasound machine, comfortable medical examination couch, soft lighting, ergonomic furniture. Walls: clean white with subtle pastel wave line motifs, reflecting the LUMI brand style. The LUMI logo should be present on the wall or signage. Lighting: soft, warm, non-intimidating, with an airy and modern feeling.
Промт: Design a patient room for mothers and newborns at the maternity hospital «LUMI». Style: modern, airy, minimal, with pastel gradient line decorations matching the LUMI logo. Mood: tender, safe, homelike, and comfortable. Elements: hospital bed for the mother, crib for the baby, soft textiles, ergonomic furniture. Walls: mostly white with subtle pastel decorative wave patterns. The LUMI logo should be integrated into the space (on signage, small décor, or textile items). Lighting: bright natural daylight with soft warm artificial lights.
Промт: Design a medical procedure room with examination couches for the maternity hospital «LUMI». Style: modern, clean, minimal, with pastel gradient decorative elements inspired by the LUMI logo. Mood: professional, safe, calm, but still warm and welcoming. Elements: medical examination couches, equipment stands, ergonomic chairs, clean white surfaces. Walls: mostly white with delicate pastel gradient line patterns. The LUMI logo should be visible in the space design (on signage, wall décor, or textiles). Lighting: bright but soft, creating a sense of safety and comfort.
Варианты обложек
Промт: Create an artistic visual featuring a pregnant woman’s belly, shown in a tender, elegant, and minimal way. Style: modern, soft pastel gradients with abstract wave line patterns inspired by the LUMI logo. Mood: safe, calm, caring, warm, and full of light, symbolizing motherhood and new life. Visual details: the pregnant belly should be the main focus, gentle and aesthetic, not medical or clinical. Branding: softly integrate the LUMI logo and brand patterns (pastel gradient lines, abstract waves) into the composition — for example around the belly, as a glowing aura, or in the background. Colors: white base with subtle pastel gradients, no harsh contrasts. Output: a clean, professional, and emotional visual that reflects the LUMI brand identity.
Использованные ИИ
