Всегда в тепле
Ссылка на старый проект в старом портфолио — https://portfolio.hse.ru/Project/207070
Обыкновенный поход в магазин для такого же не примечательного кота оканчивается катастрофой. Его начинает преследовать крошечный котенок. Он подбирается к нему всё ближе и ближе, чтобы…
Как окончится эта необычная ситуация? Доберется ли до героя его преследовательница?
Проект-стартап составляет в себе улучшенную, более качественную продукцию свитеров на основе небольшой рекламе с котами в них. В проекте используются нейросети для создания изображения продукта, офиса, промо-материалов и айдентики.
Чтобы сделать не совсем разные по стилю изображения, я использовала одну нейросеть для генерации — Leonardo AI
Изображения товара
Промт
A highly detailed, ultra-high-resolution illustration of a vibrant pink sweater with intricate textures, soft folds, and subtle shading, showcasing exceptional craftsmanship and realism, set against a clean, crisp white background that makes the sweater’s color pop, with exquisite attention to fibers, seams, and every stitch, as if the viewer could reach out and touch the garment.
С помощью генерации в нейросетях были сделаны следующие изображения носителей товара. Промт к каждому изображению был таков: «Three adorable domesticated cats, each with unique fur patterns and bright curious eyes, sit together in a cozy arrangement, donning pink sweaters with slightly oversized buttons and delicate lace trim, their whiskers twitching with delight, against a warm, creamy beige background that complements the sweet, feminine hue of their stylish attire.»
«А serene and contemplative white cat sitting alone on a soft cushion, wearing a warm and cozy pastel pink sweater with a subtle cable knit pattern, its fur a white with a slight sheen, its eyes cast downward in a gentle, introspective the surrounding atmosphere warm and cozy.»
«A collection of vibrant posters, each featuring a serene white cat adorned with a cozy, pastel-hued sweater, set against a background that complements the feline’s gentle features, the cat’s bright eyes and delicate whiskers taking center stage, its fluffy fur and endearing expression inviting the viewer to pause and appreciate the warmth.»
Промт
A modern startup office with a clutter-free trading platform as the central focus, surrounded by minimalistic white desks and sleek silver chairs, adorned with vibrant color posters featuring adorable cats wearing trendy sweaters, showcasing the innovative idea of selling feline-inspired apparel. A diverse group of young professionals, with varying skin tones and stylish haircuts, ranging from messy buns to stylish undercuts, gather around the platform, actively engaged in discussions, analyzing data on their laptops and scribbling notes on sticky notes, their facial expressions ranging from intense focus to amused curiosity. One individual, with bright pink hair and a sleeve of tattoos, enthusiastically gesticulates while explaining a concept, while another, with wire-rimmed glasses and a kind smile, attentively listens, taking notes. The room is bathed in a warm, natural light, with a subtle hint of creativity and entrepreneurship.
Пространство в проекте-стартапе «Всегда в тепле» подразумевает в себе торговую площадку, в которой осуществляются свежие идеи, связанные непосредственно со свитерами как о продукте.
Промо-материалы
Промт
A vibrant city street scene at dusk, lined with lampposts and bustling with people, featuring a series of colorful advertising posters plastered on brick walls and steel beams, each showcasing a unique and quirky design that combines sweaters with adorable cats in humorous and unexpected ways, such as a cat peeking out of a argyle sweater pocket or wearing a cozy turtleneck, with bold fonts and playful graphics, in a mix of bright pastel colors like pink, blue, and yellow, as well as deeper tones like navy and green, with the posters' edges slightly worn and torn, as if they’ve been up for a while, adding a sense of urban grit to the overall aesthetic.
A vibrant and playful advertisement panel on a clean white background, showcasing a collection of pink sweaters with adorable cats seamlessly integrated into the design, as if they are wearing the sweaters, featuring a mix of realistic and cartoonish cat breeds with distinct fur textures and colors, whiskers, and expressive eyes, the sweaters themselves having varying shades of pink, from pastel to hot, with different textures and patterns, such as cable knit, crew neck, and V-neck, the overall mood of the image is lively.
Айдентика
Промт
A highly detailed, ultra-high-resolution illustration of a round logo featuring three adorable cats, each wearing soft, pastel pink sweaters, with one orange, one white, and one black cat, all with distinct, vibrant fur textures, and endearing facial expressions, showcasing intricate whiskers and bright, shiny eyes, set against a clean, crisp background that allows the trio to take center stage, with bold, modern lines and subtle shading that adds depth and dimension to the design, exuding a warm, playful, and sophisticated aesthetic.
A highly detailed, ultra high-resolution illustration of three adorable cats, each wearing a soft, pastel pink sweater, with intricate textures and subtle shading, showcasing their unique personalities, with whiskers, bright eyes, and delicate features, set against a soft, creamy white background, with bold, playful font overlay stating «Three Cats» in a modern, handwritten script with rounded edges and a subtle gradient effect, evoking a sense of warmth, coziness, and friendship, with a touch of elegance and sophistication.
Название проекта-стартапа «Всегда в тепле» используется в качестве игры слов. Логотип во время его создания основывался на двух вещах: коты и свитеры. Соответственно, цвета шли больше в сторону чего-то мягкого, пушистого. Основными стали розовый, желтый, рыжий. Также ко всему прикреплены носители.
Используемые сервисы
Leonardo AI — https://app.leonardo.ai/image-generation
Ссылки на все использованные модели:
https://cdn.leonardo.ai/users/3d3dc9ef-9455-4d9f-a49c-4035b3c41390/generations/14aea1b5-84c9-49e6-9456-df0f138b8d13/Leonardo_Phoenix_Three_adorable_domesticated_cats_each_with_un_1.jpg https://cdn.leonardo.ai/users/3d3dc9ef-9455-4d9f-a49c-4035b3c41390/generations/d69424cd-e97d-477f-b7ce-d130a621fd57/Leonardo_Phoenix_a_highly_detailed_ultrahighresolution_illustr_1.jpg https://cdn.leonardo.ai/users/3d3dc9ef-9455-4d9f-a49c-4035b3c41390/generations/2509eb2c-ab28-4769-bafe-d12475c682c6/Leonardo_Phoenix_a_serene_and_contemplative_white_cat_sitting_2.jpg https://cdn.leonardo.ai/users/3d3dc9ef-9455-4d9f-a49c-4035b3c41390/generations/62f1476f-b100-40b4-acaf-2e5763d277f6/Leonardo_Phoenix_A_collection_of_vibrant_posters_each_featurin_1.jpg https://cdn.leonardo.ai/users/3d3dc9ef-9455-4d9f-a49c-4035b3c41390/generations/bcea12ae-5d64-49b7-956a-935c58d77ea3/Leonardo_Phoenix_A_modern_startup_office_with_a_clutterfree_tr_1.jpg
Ссылки на все использованные модели:
https://cdn.leonardo.ai/users/3d3dc9ef-9455-4d9f-a49c-4035b3c41390/generations/bcea12ae-5d64-49b7-956a-935c58d77ea3/Leonardo_Phoenix_A_modern_startup_office_with_a_clutterfree_tr_2.jpg https://cdn.leonardo.ai/users/3d3dc9ef-9455-4d9f-a49c-4035b3c41390/generations/1d519006-87a4-4048-9300-b5754d8fb47c/Leonardo_Phoenix_A_vibrant_city_street_scene_at_dusk_lined_wit_0.jpg https://cdn.leonardo.ai/users/3d3dc9ef-9455-4d9f-a49c-4035b3c41390/generations/61cfd18f-6c20-4923-9c0c-28806fb2ed5f/Leonardo_Phoenix_A_vibrant_and_playful_advertisement_panel_on_3.jpg https://cdn.leonardo.ai/users/3d3dc9ef-9455-4d9f-a49c-4035b3c41390/generations/58307d22-097d-4e3e-a274-93e248b8031d/Leonardo_Phoenix_a_highly_detailed_ultrahighresolution_illustr_1.jpg https://cdn.leonardo.ai/users/3d3dc9ef-9455-4d9f-a49c-4035b3c41390/generations/40760231-5f3b-4451-9a22-ccac4702fb18/Leonardo_Phoenix_a_highly_detailed_ultra_highresolution_illust_2.jpg
