Бутик одежды Vigiour
БУТИК ОДЕЖДЫ ДЛЯ ТАНЦЕВ
Ссылка на проект в старом портфолио: https://portfolio.hse.ru/?filter=1_1_N_10_N_2024_N_1_N_N_Роккель%20Александра#210262_4908400
На первом курсе я создавала дизайн бутика одежды для танцев- Vigiour, который располагался в издании. Vigiour- это сочетание функциональности спортивной одежды с городской модой, что делает одежду актуальной как для занятий спортом, так и для повседневной носки
Главной задачей было-создать пространство, которое передает динамику движения, что помогает людям верить что танцы- сила
интерьер бутика
продукт
Ребрендинг с помощью Al
Отправной точкой моей работы стала генерация цветов и логотипа, что помогло в дальнейших генерациях интерьера бутика
Цвета
Логотип
create a minimalistic logo on a white background for the brand Vigour — women’s sportswear store. use white, gray and pastel pink colors
Продукт
A realistic image of a stylish magazine cover with a minimalist design. The color scheme is soft pastel tones, preferably pink and gray. The main background is a light, muted concrete hue for a modern look. A model of a young woman with natural beauty is on the cover. She has her hair styled in a trendy way, wears a pink sports top, and has gray earphones. The atmosphere is clean, fresh, and inspiring, with an emphasis on a healthy and active lifestyle. The text is placed: the magazine title «Vigiour» in large letters at the top of the cover, the subtitle in the top right corner, and the thematic information text on the left side. The font is elegant, thin, and harmonizes with the minimalism of the cover. The theme is sport, fashion, health, and lifestyle. There is an additional element of a subtle shine that gives a sense of premium quality.
План бутика
A 2D isometric floor plan of a modern clothing boutique. The layout includes an entrance zone with large glass doors and a prominent logo, a central elevator, a separate fitting room area with rows of 3-4 fitting rooms equipped with mirrors and hangers, and multiple product zones divided into men’s clothing, women’s clothing, and accessories such as shoes and bags. Shelves, racks, and mannequins are placed throughout the boutique. There are also several comfortable seating areas with designer chairs, side tables, and small plants. The color scheme is neutral with white, gray, and beige tones, accented by vibrant elements. The lighting is soft and evenly distributed, with accent lights placed above the product zones.
Интерьер бутика
Create an interior image of a boutique for women’s sportswear called «VIGIOUR.» The space combines elegance with functionality and serves not only as a retail area but also as a lifestyle hub that inspires dance and healthy living. It seamlessly integrates a clothing boutique, dance area, and relaxation zone, creating a vibrant and inviting environment. Use pastel tones to give the interior a modern, soothing, and motivational feel.
Details for the Boutique Interior:
1. Main Boutique Area: — The boutique has an open, airy layout with pastel-colored walls (light pink, lavender, and baby blue). — Wooden or metallic racks display women’s sports clothing in pastel shades, arranged neatly. Include mannequins modeling outfits, posed naturally or with a dance element. — The flooring alternates between polished wood and light-colored tiles to differentiate functional zones. — Add bright, decorative touches like soft neon signs with phrases like «Move With Style» and «Stay Active, Stay Beautiful.» — A well-organized checkout counter features sleek, minimalist pastel decor, possibly with branding on the side.
2. Dance Area: — A designated space for dance is integrated into the boutique, featuring full-length mirrors along one wall and a barre for support. — The dance space flooring should be polished wood, ideal for testing movements in sportswear. — Include subtle pastel hues on the walls or soft decorations, such as motivational artwork or branding (VIGIOUR — Dance Your Style). — To reinforce the practical yet fashionable theme, have lighting fixtures that combine function (spotlights for the dance area) with aesthetic appeal.
3. Juice Bar / Lounge Area: — The boutique features a cozy lounge corner where customers can rest and enjoy fresh juices after dancing or shopping. — Include light pastel-colored modern furniture, such as soft chairs or couches with cushions. Add small plants or flowers for a refreshing accent. — A small juice bar counter has colorful fresh juices on display, with healthy lifestyle prompts written in pastel-colored chalkboard scripting or neon letters.
4. Decorative Elements: — The boutique is full of life and texture with green plants, hanging baskets, and minimalist pastel decorations. — Place small inspirational signs throughout, such as «Your Active Life Starts Here» or «Feel the Energy, Find Your Style!» — Use natural lighting wherever possible, with big windows or decorative lights creating a soft glow.
5. Color Palette: — Adhere to a pastel color palette with light pink, lavender, mint green, creamy white, and baby blue tones dominating the space. Use metallic rose gold or warm wood accents for a modern look. — Lighting should create a soft, radiant ambiance, pulling the pastel tones together harmoniously.
6. Atmosphere: — Include customers interacting with the space—they’re browsing racks, trying on clothes in the mirror, or dancing joyfully in the dedicated area. Others relax with juice in the lounge, smiling and chatting with friends. — The overall vibe is chic, inspiring, and full of energy while maintaining a comfortable and welcoming aura.
Примерочная
Create an elegant and modern fitting platform in a women’s sportswear boutique. The platform should be in pastel colors, harmoniously fitting into the concept of the boutique. It consists of several tiers of upholstered upholstery, made in light pink tones, with rounded edges to create smooth, feminine shapes. The main feature is a translucent light curtain descending from above in a circle, which gives the space privacy and sophistication.
Details: - The base of the platform is oval in shape, spacious enough to move comfortably. - The upper «cover» of the platform is equipped with a built-in soft light, creating a warm, comfortable atmosphere. - The pastel walls around are complemented with soft textures (for example, fluted vertical panels) to make the area cozy and stylish. - The materials should look luxurious: the velvety surface of the platform, light translucent fabrics and a delicate pastel palette. - The lighting is soft, with an emphasis on the platform to create a spotlight.
Goal: The fitting platform should look like an installation, creating a unique fitting experience, inspiring the client to feel special in front of the mirror.
mid journey
Мерч
Create a minimalistic image of a set of sporting goods on a white background. All the elements are arranged side by side in a harmonious composition, the central color scheme is a soft pink tone that emphasizes the femininity and sophistication of the objects. Add realistic shadows under objects.
Elements:
1. Sports bag: Airy texture (small volume shape), made in pale pink color. The bag has a small white «VIGIOUR» logo on the bottom right.
2. A small kettlebell: A bright pink kettlebell, lying next to the bag. There is a neat white «VIGIOUR» logo on the top of the kettlebell.
3. Long women’s socks: White socks stacked in pairs. There is a small pink «VIGIOUR» logo on the elastic band at the top.
4. Pink skipping rope: Rolled into a neat ring. The handles alternate between matte and glossy pink elements.
5. The comb: It lies next to it, has a minimalistic design, is made in a pink-matte style with a white mini-logo «VIGIOUR».
6. Tracksuit: It lies folded in front of the bag. The set consists of pink high-waisted shorts and a tank top with a dense texture. Features of the composition:
- All objects are surrounded by a few free spaces, creating a sense of order and lightness. - The white background highlights the pink palette and the neat details of each product itself.
mid journey
Зеркала в примерочных
mid journey
Витрина
Create a realistic storefront display of a modern sportswear boutique called «VIGIOUR.» Focus on a bright, stylish, and neatly arranged window display featuring mannequins dressed in trendy activewear. Details for the Display:
1. Overall Scene: — The storefront is brightly lit, with a clear glass window showcasing the products inside. — The «VIGIOUR» logo is displayed prominently on the back wall in sleek white, well-lit lettering. — The design reflects a sporty and energetic vibe, using minimalistic aesthetics with pastel color tones.
2. Mannequins: — Four mannequins in the display, standing in dynamic, natural poses. — Each mannequin is dressed in pastel and sporty tones, such as soft pinks, baby blues, and whites. — Outfits should include items like sporty tank tops, loose-fit shorts, joggers, crop tops, and tracksuits. Branding (e.g., «VIGIOUR») is subtly incorporated on some items, like shorts or tops. — The mannequins wear sleek and modern sneakers matching their outfits. Accessories like caps complement the looks without being overwhelming.
3. Surrounding Props: — Shelves in the background display neatly folded sportswear items, including shorts, tank tops, sneakers, and accessories like caps. — A few sports-related props like decorative gym bags, folded towels, and a small collection of light sports equipment (e.g., yoga mats) are present to add context. — Use wooden and metallic accents for the shelves and props, enhancing a clean and modern look.
4. Lighting: — The lighting highlights the displayed outfits and the sleek «VIGIOUR» logo. Warm-toned spotlights add depth and shine to the products. — Subtle reflections on the glass storefront enhance realism.
5. Color Palette: — Soft pastel tones dominate the outfits (light pinks, baby blues, whites), paired with neutral decor colors like beige and light wood to bring balance. — Cool undertones and soft white lighting make the display appear modern and inviting.
mid jorney
Экстерьер
The exterior of the boutique «VIGIOUR» is designed with a modern and sleek building with large glass panels. The facade is in soft pastel tones like light pink, baby blue, cream, and lavender. The building has a minimalist architectural style with metallic or wooden accents for refinement. The entrance has a glass door with subtle branding details and a stylish seating area with plants, soft cushions, and motivational signs. Display mannequins wearing trendy women’s activewear in sporty and pastel tones are placed in the window. The visible interior elements include racks with brightly lit sportswear, cozy seating areas, and a dance floor area. Decorative neon signs add a modern and motivational sparkle. The lighting is bright and warm, highlighting the inviting and inspiring atmosphere.
