Wild pigs
In today’s highly competitive world, in the midst of a stream of rapidly emerging online stores, it is necessary that the brand’s visual style, which communicates directly with the consumer, would from the very beginning involve and immerse into its world and keep one in the world of its identity. The Design Laboratory created the identity for the Wild Pigs bike shop. Identity and all communicating style constants invite the buyer to a bright and emotional gaming interaction with the brand.
The Design Laboratory had a task to develop the identity that included a logo and corporate identity for the Wild Pigs bike shop. The visual solution for the client brief was seen as ironic, memorable, to some extent provocative, emphasizing the uniqueness of the store’s assortment. The brand is just starting the work and expects the immediate attraction of the attention of a large circle of buyers.
All the designed elements of the identity are modular and help to build any possible carrier of the corporate identity, depending on the tasks the company is facing, whether it is a bicycle water can or a smartphone case.
Visual constants play around the name of the store: Wild pigs is a slang term for the scream of the loose brakes. The main elements are a link in a bicycle chain and three characters that provide the basis for a number of interesting solutions in the field of SMM communications of the company. The light and catchy corporate identity developed by the Design Laboratory reflects the sporty and informal format of the store.
