In the face of increasing competition among breeders, it is necessary to draw the attention of potential buyers to certain breeds of dogs. Among the variety of designer solutions, there is a nursery for breeding species such as King Charles Spaniel, Falenov, Papillons, Chihuahua and Spice. The creation of a memorized idenica contributes to the expansion of the range of persons interested in these species, as well as to the strengthening of their historical origins. It is necessary to draw the attention of people who are interested in home sweethearts and healthy lifestyles along with a four-legged friend.
The aim is to increase brand recognition, to draw attention to the breed of dogs by creating a laconic design with expressed visual appeal, and by using emotional colour through the smoothness of a line that creates a coherent composition of mutually reinforcing elements. There is a need to strengthen consumer confidence and loyalty in the private dog home market. The new feature should be the basis of the brand and convey to consumers the main values of the nursery.
Project objectives: — To conduct a comparative analysis of the brand style of concurettes; — To address the shortcomings of the old identics; — To develop a new improved identics; — To study the colour palette, the fonts required in this area of identity; — To conduct an analysis of the target audience in order to optimize communication and consumer loyalty.
