Айдентика Twinkle с использованием нейросетей
₊˚.⋆введение⋆⁺₊
Twinkle — интернет-магазин авторских hand-made украшений для тех, кто ценит уникальность и хочет выразить себя через стиль. Мы предлагаем доступные и оригинальные аксессуары вне классических ювелирных канонов — с акцентом на креативность, натуральные материалы и индивидуальный подход.
Фишка Twinkle: помимо украшений, мы создаём пространство для творчества — мастер-классы, где каждый может научиться создавать своё собственное, по-настоящему уникальное украшение.
Twinkle — не просто украшения, а путь к своему уникальному стилю.
₊˚.⋆исходный проект⋆⁺₊
₊˚.⋆начало работы⋆⁺₊
В процессе работы были использованы — Qwen, Perplexity и Midjourney
(1) было решено сгенерировать новую идею для фирменного стиля бренда, вот что предложил Perplexity:
Основные элементы: - Цвета: Природные оттенки: мягкие тона земли, дерева, камня (бежевый, коричневый, серый, приглушенный зеленый). Акцентные цвета: яркие, но не кричащие цвета натуральных камней и минералов (бирюзовый, аметистовый, розовый кварц).
- Типографика: Основной шрифт: современный, легко читаемый шрифт с мягкими линиями, отражающий индивидуальность и креативность. Акцентный шрифт: рукописный шрифт или шрифт с засечками для заголовков и логотипа, подчеркивающий уникальность и hand-made характер продукции.
- Изображения: Фотографии украшений: акцент на деталях, текстурах и натуральных материалах. Фотографии мастер-классов: живые, вдохновляющие кадры, передающие атмосферу творчества и созидания. Иллюстрации: минималистичные, графические изображения, отражающие природные мотивы и символизирующие индивидуальность.
- Логотип: Простой, запоминающийся знак, отражающий название бренда и его концепцию. Возможно использование изображения звезды (Twinkle), стилизованного под hand-made элемент.
- Общая атмосфера: Естественность и органичность: использование природных материалов и текстур в дизайне. Индивидуальность и креативность: акцент на уникальности каждого изделия и возможности самовыражения. Доступность и дружелюбие: простая и понятная коммуникация, располагающая к творчеству и покупкам.
₊˚.⋆айдентика⋆⁺₊
(2) для создания логотипа был составлен промпт на основе описания нового фирменного стиля
mj prompt: A minimalist and memorable logo for a brand called Twinkle, an online store of unique hand-made jewelry that emphasizes creativity, self-expression and craftsmanship. The logo should reflect the idea of a «Workshop of Self-Expression» — combining natural elements with a creative, artisanal feel.
Visual style: soft, organic shapes inspired by nature (stones, crystals, earthy textures). Use a combination of earthy tones (beige, brown, gray, muted green) and accent colors resembling natural gemstones (turquoise, amethyst, rose quartz).
Include a subtle star motif («twinkle») stylized as a hand-crafted element — like it’s drawn with a brush, ink or etched texture.
Typography: modern, clean sans-serif with soft lines for the main text, paired with a handwritten or serif font for emphasis on uniqueness and artistry. Make sure the logo works in both color and black & white.
Mood: natural, organic, creative, friendly and slightly whimsical — conveying authenticity, accessibility and individuality. Avoid anything too flashy or overly polished.
White background. Clear and centered composition suitable for digital and print use.
--v 6 --style raw --ar 1:1 --quality 2
слева — первый вариант справа — финальный вариант
понравился результат по цветовой гамме, но это было не совсем то, что задумывалось, посредством корректировок промпта вышла финальная версия логотипа
mj prompt: Minimalist black and white logo for a brand called Twinkle — an online store selling unique handmade jewelry and offering creative workshops.
The logo should reflect the idea of self-expression, craftsmanship and natural beauty. Use soft organic shapes inspired by nature — stones, crystals or delicate textures.
Include a subtle star motif («twinkle») stylized as a hand-crafted element, such as a brush stroke or etched line.
Clean typography: modern sans-serif with soft lines. Avoid complex details — keep it simple, elegant and versatile for print and digital use.
White background. Centered composition. Low detail, high recognizability.
--v 6 --style raw --ar 1:1 --quality 2
(3) цветовая палитра была сгенерирована на основе первого чернового логотипа в adobe color
(4) шрифт подобран с помощью Font Brief — New Forest
₊˚.⋆пространство⋆⁺₊
mj prompt:
A boutique storefront of Twinkle — a modern, hand-made jewelry brand — located in the heart of a vibrant city. The store exterior blends natural textures with minimalist design.
Visual style: soft earthy tones (beige, warm gray, muted green) with subtle wooden accents and delicate gold or copper highlights. Large windows with semi-transparent curtains let light in, showcasing artisanal jewelry displays inside.
The storefront has a cozy, welcoming feel — hints of creativity inside visible from the outside: tools for crafting, someone attending a workshop. A small sign with a star motif and handwritten-style logo «Twinkle» above the door.
Atmosphere: warm, inspiring, organic, slightly whimsical — like a creative sanctuary in the middle of the city. Pedestrians walk by, some pause to look inside.
Include elements that reflect self-expression and craftsmanship. Avoid overly flashy or industrial designs.
Realistic urban background — street view with pavement, trees, ambient city life. Natural daylight.
--v 6 --style raw --ar 16:9 --quality 2
mj prompt:
Interior of a boutique store Twinkle — a modern, hand-made jewelry brand that celebrates self-expression and craftsmanship.
Visual style: minimalist, warm and organic with natural materials — wood, stone, linen and soft textures. Color palette includes earthy tones (beige, muted green, warm gray) accented with subtle metallics like copper and gold.
The space is bright and inviting, filled with natural light coming through large windows. Display shelves made of raw wood and white stone showcase unique handmade jewelry pieces. Each item is presented with a short story tag about its creator.
Atmosphere: calm, inspiring, cozy — a creative sanctuary in the city. A few customers are browsing or trying on jewelry.
Realistic lighting, daylight, shallow depth of field. Urban setting outside visible through the windows.
--v 6 --style raw --ar 16:9 --quality 2
mj prompt:
Interior of a creative workshop space inside Twinkle — a place where people learn to make their own unique jewelry.
Visual style: soft, natural, artisanal. Wooden tables covered with tools, beads, wires, pliers, and semi-precious stones. Shelves display jars with crystals, threads, cords, and other crafting materials.
The atmosphere is warm and inspiring, lit by soft daylight from large windows. Several people are seated at the tables, engaged in creating their own jewelry under the guidance of an instructor.
Decor elements include inspirational quotes written on chalkboards, hanging pendants as decorative accents, and dried flowers in vases. A small sign with the Twinkle logo and star motif is visible on the wall.
Avoid overly industrial or sterile looks. Focus on coziness, creativity, and connection.
--v 6 --style raw --ar 16:9 --quality 2
₊˚.⋆промо материалы и носители⋆⁺₊
Для разработки рекламных компаний я попросила Qwen написать 5 tagline для компании Twinkle, вот его варианты:
«Wear Your Story.»
«Where Jewelry Meets Craft and Soul.»
«Handmade with a Spark of You.»
«Tiny Treasures. Endless Stories.»
«Create. Wear. Shine.»
mj prompt: A realistic mockup of an outdoor advertisement poster for the brand Twinkle — a modern handmade jewelry store that promotes creativity, self-expression and craftsmanship.
The poster is displayed on a large urban billboard or freestanding street stand in the center of a lively city. Viewed from a straight-on perspective, centered and clear.
Poster design: minimalist layout with soft earthy tones (beige, muted green, warm gray) and subtle accents inspired by natural gemstones (rose quartz, amethyst).
Main visual: a delicate hand-drawn star motif or abstract jewelry shape in monochrome or soft color.
Background elements: blurred urban surroundings — pedestrians, city life, light traffic, trees. Natural daylight lighting with soft shadows.
Avoid clutter or overly bold colors. Keep it elegant, calm, inspiring — true to the organic and creative identity of Twinkle.
--v 6 --style raw --ar 16:9 --quality 2
mj prompt:
Minimalist handmade jewelry inspired by nature — soft earthy tones, natural stones, delicate textures. Designed for a brand that values self-expression and storytelling through style.
--v 6 --style raw --ar 1:1 --quality 2
mj prompt:
Simple and elegant jewelry box design for the brand Twinkle — inspired by natural textures and minimalism.
Soft earthy tones (beige, warm gray), matte finish, clean typography with a handwritten touch. A small star motif as a subtle brand accent.
Packaging made from eco-friendly materials, with a minimalist layout and focus on craftsmanship and self-expression.
--v 6 --style raw --ar 16:9 --quality 2
mj prompt:
Minimalist and elegant cardboard packaging for the brand Twinkle. Inspired by clean, modern design with a focus on simplicity and sophistication.
The box is made of matte gray or soft neutral-colored cardboard with a crisp white label strip running across the center. The label features the brand name «Twinkle» in a bold, modern sans-serif font with a handwritten accent (e.g., a small star motif). Below the brand name, include a tagline such as «Handmade with a Spark of You» or «Create Your Own Light.»
The overall aesthetic is sleek and understated, emphasizing quality and craftsmanship. The box appears sturdy yet lightweight, suitable for shipping handmade jewelry.
Realistic lighting, soft shadows, and a clean white background to highlight the minimalistic design.
--v 6 --style raw --ar 16:9 --quality 2
mj prompt:
Minimalist and eco-friendly packaging design for the brand Twinkle. Inspired by natural textures and simplicity.
The box is made of light beige or natural kraft paper with a soft, matte finish. A clean white label strip runs across the center, featuring the brand name «Twinkle» in a modern sans-serif font with a subtle handwritten accent (e.g., a small star motif). Below the logo, include a tagline such as «Handmade with a Spark of You» or «Create Your Own Light.»
The overall aesthetic is understated and elegant, emphasizing sustainability and craftsmanship. The box appears sturdy yet lightweight, suitable for shipping handmade jewelry.
Realistic lighting, soft shadows, and a clean white background to highlight the minimalistic design.
--v 6 --style raw --ar 16:9 --quality 2
