Bánh mì Viet Nam - закусочная с сэндвичами, чье название аналогично блюду. Старый проект создавался в рамках курса леттеринга, поэтому наполнен экспериментами с разными материалами и смыслами.
На примере старого проекта "Bánh mì Viet Nam" продемонстрирован процесс ребрендинга с помощью искусственного интеллекта. Баньми имеет вьетнамо-французское происхождение, поэтому принято решение изобразить бренд как французское бистро с элементами Азии. Концепция, основанная на сочетании визуала двух стран сохраняется, однако стиль претерпевает радикальные изменения.
Исходный проект
Ребрендинг с помощью ИИ
Содержание старых мокапов (веер, дракон, шрифт) использовано как референс для интеграции в промты, чтобы сохранить концепцию. Генерация логотипа выполнена с помощью Recraft Al (на основе старого плаката с драконом), выключка палитры с Adobe Color, поиск шрифтов с MyFonts, генерация изображений с Leonardo Ai, Recraft Al, Ideogram, а также вспомогательная часть с ChatGPT.
Логотип
/imagine prompt: (1) black white minimalistic logo for BAHN MI brand (2) black white minimalistic logo for BAHN MI brand (3) logo for BAHN MI brand as it was made by art deco
Шрифт и палитра
Упаковка и промоматериалы
— Алгоритм создания изображений — Шаг 1: генерация описания картинки-референса с помощью ChatGPT и коррекция описания по необходимости Шаг 2: интеграция описания в Leonardo Ai, Recraft Al или Ideogram Шаг 3: многие сгенерированные картинки нуждались в улучшении единства стиля или читаемости текста, поэтому смешивались между собой или немного обрабатывались в Recraft Al Шаг 4: фотокоррекция, добавление логотипа и текста, удаление лишних элементов в Photoshop
/imagine prompt: (1) / (2) Style for the brand of sandwiches bánh mì. The image is a high-end branding mockup combining Asia-inspired minimalism with a contemporary editorial and print-focused design. The contrast between bold red and black elements and the soft, natural tones creates a visually striking and well-balanced composition. (3) This image showcases a branding and packaging design concept inspired by traditional calligraphy and modern typography. The design features strong, bold Vietnam characters combined with English words like “BAHN MI” and “Taste of Vietnam.” The overall aesthetic is minimalist, with a limited color palette of white, black, blue, and red. The packaging includes various elements such as: Takeout containers with calligraphic branding and sandwiches inside Paper bags with large, eye-catching typography. Chopstick sleeves and napkin wraps featuring the same design language. Beverage cups with a similar branding style. Sticker labels and smaller branded packaging elements.
/imagine prompt: This image showcases a branding and packaging design concept inspired by traditional calligraphy and modern typography. The design features strong, bold Vietnam characters combined with English words like “BAHN MI” and “Taste of Vietnam.” The overall aesthetic is minimalist, with a limited color palette of white, black, blue, and red. The packaging includes various elements such as: Takeout containers with calligraphic branding and sandwiches inside Paper bags with large, eye-catching typography. Chopstick sleeves and napkin wraps featuring the same design language. Beverage cups with a similar branding style. Sticker labels and smaller branded packaging elements.
/imagine prompt: This image showcases a branding and packaging design concept inspired by traditional calligraphy and modern typography. The design features strong, bold Vietnam characters combined with English words like “BAHN MI” and “Taste of Vietnam.” The overall aesthetic is minimalist, with a limited color palette of white, black, blue, and red. The packaging includes various elements such as: Takeout containers with calligraphic branding and sandwiches inside Paper bags with large, eye-catching typography. Chopstick sleeves and napkin wraps featuring the same design language. Beverage cups with a similar branding style. Sticker labels and smaller branded packaging elements.
/imagine prompt: This image showcases a branding and packaging design concept inspired by traditional calligraphy and modern typography. The design features strong, bold Vietnam characters combined with English words like “BAHN MI” and “Taste of Vietnam.” The overall aesthetic is minimalist, with a limited color palette of white, black, blue, and red. The packaging includes various elements such as: Takeout containers with calligraphic branding and sandwiches inside Paper bags with large, eye-catching typography. Chopstick sleeves and napkin wraps featuring the same design language. Beverage cups with a similar branding style. Sticker labels and smaller branded packaging elements.
/imagine prompt: This image showcases four beautifully crafted sandwiches, each presented in elegant packaging labeled “Taste of Vietnam” Each sandwich is uniquely designed with different toppings. Each tart is housed in a box with an accompanying description card that likely details the flavors and ingredients. The aesthetic and presentation suggest a high-end pastry brand with an artistic approach to baking.
/imagine prompt: This image showcases four beautifully crafted sandwiches, each presented in elegant packaging labeled “Taste of Vietnam” Each sandwich is uniquely designed with different toppings. Each tart is housed in a box with an accompanying description card that likely details the flavors and ingredients. The aesthetic and presentation suggest a high-end pastry brand with an artistic approach to baking.
Мерч
/imagine prompt: A fashion photograph featuring a standing fullbody model wearing black sunglasses and a large, oversized t-shirt. The t-shirt is adorned with a brutalist-inspired picture for the BANH MI Asia brand. The background is a deep, white. The overall atmosphere of the photo is edgy and luxurious.
Футболка